Preview

Strategic Planning: Jet Blue Airways Essay Example

Better Essays
Open Document
Open Document
1359 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Planning: Jet Blue Airways Essay Example
JETbLUE

Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011

Abstract
This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? , (2) What is Jet Blue’s strategic intent? , (3) What are Jet Blue’s financial objectives? Has the company has been successful in achieving their objective? , (4) What are Jet Blue’s strategic elements of cost, organizational culture, and human resource practices? Does each of these elements provide the organization with a competitive advantage? , and (5) What are Jet Blue’s strategies for 2008 and beyond? Will Jet Blue be successful implementing these strategies or not?

Strategic Planning: Jet Blue Airways
What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy?
With the constant changes in the country’s economy, airlines are having more difficulties reaching a competitive advantage. The constant raise in fuel and oil cost to fuel airplanes has caused airlines to come up with a plan to maintain these cost. In addition, the airlines also focus on increasing profit return to shareholders and company executives. To achieve this goals airlines have started to charge fees for services such as for checking in in-person, booking with a credit card, overweight baggage by the pound, luggage per distance, booking online, bags that want fit under the seat, transferring tickets to another persons name, and to use the bathroom. From these new charges airlines have reported earning a $2.1 billion dollar profit in 2010 (Mayerowitz, 2011).
What is Jet Blue’s strategic intent?
Airlines, such as JetBlue, strategized in a way that
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt/571 Week1
    • 646 Words
    • 3 Pages

    Mkt/571 Week1

    Classic Airlines is the fifth largest airline company in the world. Similarly to the competitors it is suffering from high fuel costs, resulting in lower profits. Many companies dropped number of flights (with the net result of raising passenger load factors and efficiency on remaining flights), raised prices, developed very large revenue streams from checked baggage fees and other charges, and kept very tight lid on all controllable expenses (University of Phoenix Library, 2013). This way the airline companies minimized the expenses and raised the revenue.…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Factors that Influence Strategy: Southeastern Jet Airways Case Study
    • 1650 Words
    • 5 Pages

    Factors that Influence Strategy: Southeastern Jet Airways Case Study

    Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).…

    • 1650 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    HMP1 000305944 Task 1 2

    • 4618 Words
    • 12 Pages

    HMP1 000305944 Task 1 2

    Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel & O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline, he needed to recruit superior industry veterans who were willing to start from scratch and place an emphasis on employees and customers. Each of these individuals, from the President, General Counsel, CFO, and the HR director, wanted to create an airline that was fun, had integrity, was safe, and cared for their employees, plus had a passion to get it right (Gittel & O’Reilly, 2001).…

    • 4618 Words
    • 12 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Internal Analysis
    • 1766 Words
    • 8 Pages

    Southwest Internal Analysis

    This internal business analysis is on Southwest Airlines, which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers, and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance, in the span of two years (2005-2007) five major airlines have filed for bankruptcy. The challenges are great in the airline industry, because competitors are trying to imitate the “low-cost” offering of Southwest. Many companies have tried to do what Southwest has done, and many have failed to stay in business. Surprisingly, many of those companies were started by ex-employees of Southwest. Southwest currently has a profitability record for the past thirty six years, which is spectacular in such a challenging industry. Herb Kelleher has been replaced by Gary C. Kelly, as the president when he resigned in May of 2008. Southwest is in the process of expanding the locations they serve so that they can increase market share, and also find ways to cut costs without losing their quality. In order for southwest to continue their consecutive financial success there is a necessity for excellence in the execution process of their strategy.…

    • 1766 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Str 581 American Airlines Research Proposal
    • 787 Words
    • 4 Pages

    Str 581 American Airlines Research Proposal

    With preparation for the strategic plan, research will be performed on American Airlines in regards to their overall organizational structure, the company’s vision, mission and values. The importance of a company’s “vision statement is sometimes developed to express the aspirations of the executive leadership; vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce, 2013, p. 34). American Airlines is a company that has been in business for 87 years, research will be conducted to get a complete insight to the…

    • 787 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Jetblue Case Analysis
    • 4169 Words
    • 17 Pages

    Jetblue Case Analysis

    Using the information provided by the case study "JetBlue Airways: A Cadre of New Managers Takes Control," this case study analysis will provide a detailed overview of all the positive and negative aspects of JetBlue airline. Furthermore, it will review the strategic vision and implementations of JetBlue, the airline industry, JetBlue’s financial performance, and future recommendations for the company’s strategy.…

    • 4169 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Bus Wk 3 Assignment
    • 712 Words
    • 3 Pages

    Bus Wk 3 Assignment

    JetBlue 1JetBlue AirwaysJennifer BaxterBusiness 630Managerial AccountingProfessor WanAugust 22, 2011What is JetBlues strategy for success in the marketplace? Does the company relyprimarily on a customer intimacy, operational excellence, or product…

    • 712 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Jetblue Airways
    • 695 Words
    • 3 Pages

    Jetblue Airways

    Basically, the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions, the following key strategic issues are faced by the company: How to achieve “cost leadership” and “product differentiation”?…

    • 695 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Strategic Implementation
    • 1809 Words
    • 8 Pages

    Strategic Implementation

    The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013), “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore, a business such as Spirit Airlines should evaluate their current strategy and determine areas of improvement in order to grow the business in a way that aligns with their company mission. The airline industry hosts a number of significant external factors that influence business strategies and alternatives. The purpose of this paper is to evaluation and present alternative strategies for Spirit Airline’s future growth as a company. Furthermore, the following paper will seek to identify the best value discipline for Spirit Airlines and in turn suggest a generic strategy and grand strategic for the organization.…

    • 1809 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    The U.S. Airline Industry
    • 1205 Words
    • 4 Pages

    The U.S. Airline Industry

    The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration, scholarly articles, and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data include P.E.S.T., and Porter’s five forces. The analysis also focuses on the industries’ drivers of change and its key survival factors.…

    • 1205 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jet Blue Case Study
    • 1912 Words
    • 8 Pages

    Jet Blue Case Study

    Gittel, J. H., O’Reilly, C (2001). JetBlue Airways Starting from Scratch. Boston: Harvard Business School Publishing. Pp. 1-14 (78-91).…

    • 1912 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Sky High Consumer Influences
    • 1113 Words
    • 4 Pages

    Sky High Consumer Influences

    As the overhead cost for airlines has become higher over the last decade with rising fuel costs and fees, the cost is obviously transferred to the customer, just as with any other form of business. For example, in restaurants, the rising costs have lead to higher prices on the menu. In general, inflation has rapidly increased in most every industry, passing the cost to the consumer. However, airline travel is one service that is highly targeted as being unfair and unbalanced in our world of hard economic times. Many customers feel that the airlines have raised prices and kept fees in place even while fuel prices have lowered some.…

    • 1113 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    External and Internal Environmental Analysis JetBlue
    • 1120 Words
    • 4 Pages

    External and Internal Environmental Analysis JetBlue

    The paper will further identify and analyze the key internal strengths and weaknesses of JetBlue Airways. When addressing the internal environment it speaks to the key factors and forces within the organization affecting its operation. The internal strength and weaknesses will cover an assessment of the JetBlue Airway’s resources, their competitive position and possibilities within. Lastly the following will analyze the structure of JetBlue and how this affects organizational performance.…

    • 1120 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Delta Airlines Essay
    • 4692 Words
    • 19 Pages

    Delta Airlines Essay

    Hurt by poor profits and scarred from likely terrorist attacks against the US due to the US involvement in the Iraq war, the airline industry finds itself on a bumpy course. In an effort to head off a drop in the number of passengers and rising costs for security , companies laid off staff and trimmed services. In an already intensely competitive market, the ¡°inevitable¡± industry wide shakedown will have far-reaching effects on the industry's trend towards expanding domestic and international…

    • 4692 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Better Essays

    Jetblue Mission/Vision Satatement
    • 1121 Words
    • 5 Pages

    Jetblue Mission/Vision Satatement

    This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is successfully grows (Barney and Hesterly, 2010). JetBlue’s mission primarily has been to be a premier low-cost carrier, and the firm has been lax in updating its original, short statements.…

    • 1121 Words
    • 5 Pages
    Better Essays
    Read More