The US E-learning market has considerably evolved and is currently witnessing emergence of various new technologies. The technological innovations in e-learning have restructured the education and corporate sector in the US. Recession tainted the learning landscape both in the education and corporate sector. The financial crisis compelled the corporates as well as the schools to integrate their classroom or instructor led training with e-learning. Other major contributing factor is the reduced government expenditure on education and increased school and graduation dropout rates which fuelled the market for e-learning in the country. Amongst the three segments of K-12, Higher Education and corporate; K-12 continues to dominate the e-learning market in the education sector of the country. The advent of MOOCs and gamification has considerably changed the e-learning scenario in the US. The quality and quantity of the content offered, the accessibility, free usage and credits for the courses taken are the factors which are driving the demand for MOOCs in the US. The market for content developers for the US e-learning market is expected to rise steadily in the near future with more companies and schools forming their own e-learning content.
“Around 6.7 million US students enrolled in at least one online course during fall of 2011, representing a 570,000 increase of students over the previous year. Around 32% students, out of the total students enrolled in higher education in the US opted for at least one course online.” - According to the research report ‘The US E-learning Market Outlook to 2017’ from Ken Research.
According to the report, recession in the country had a significant impact on e-learning industry. While the 2002 recession in the US crushed the unparalleled growth of e-learning industry,