H M Business Performance
WELCOME
Group Name: Concord
Name Of The Members
Israt Jahan (Sub-Leader)
Salma Begum
1397
1407
Ridwan Binte Mahbub Borsha
Sajedur Rahman
1408
1417
Md. Shahnewaj (Leader)
Md. Al-Amin
1422
Bipul Chandra Mondal
Sadia Khanom
1954
Shima Sarker
1918
1426
2114
Our Presentation on
CORPORATION : H&M (Hennes & Mauritz)
Introduction.
Products of H & M.
Analysis of Current Position.
Porter’s 5 Forces Industrial Analysis.
SWOT Analysis.
Advantages.
Disadvantages.
Summery & Conclusion.
Fashion and quality at the best price
Introduce H&M
A Swedish retail-clothing company
Established in 1947 by
Erling Persson in Västerås, Sweden
Firstly known as Hennes which only sold women's cloth
In 1968, it added men’s cloth and known as
H&M (Hennes & Mauritz).
Today it manufactures majority of clothing in
Asia and Europe including Bangladesh, China,
Egypt, India, Pakistan and Turkey.
H & M Products
Current Position of H & M
H&M
20
in figures
15
55
countries
3,51 stores
1
employe
1,32,0
es
002.29 Billion US
Profit
Dollar
5th ranked
Porter’s 5 Industrial Analysis in H & M
1.Threat of New Entrance: LOW
. Fashion Manufacture Companies.
.Mitigating by Popular Brands
Porter’s 5 Industrial Analysis in H & M
2. Threat of Substitute Products: LOW
Custom Tailors made alternatives.
Counterfeit Products.
Porter’s 5 Industrial Analysis in H & M
3. Threat of Competitors: HIGH
Many Companies.
Little Product Differentiation.
Diversity of Product range of Competitors.
Medium Brand Loyalty –Fashion trends and Cost based.
Matured Market Knowledge.
Matured Distribution Channels.
Porter’s 5 Industrial Analysis in H & M
4. Power of Suppliers: MODERATE
Many outsourced apparel manufacturers.
Many raw materials ( Cotton, Fabrics ) suppliers.
Porter’s 5 Industrial Analysis in H & M
5. Power of Buyers: MODERATE
No switching cost.
Many customers mitigated with many companies.
Ease of Information for trends, pricing.
SWOT
Group Name: Concord
Name Of The Members
Israt Jahan (Sub-Leader)
Salma Begum
1397
1407
Ridwan Binte Mahbub Borsha
Sajedur Rahman
1408
1417
Md. Shahnewaj (Leader)
Md. Al-Amin
1422
Bipul Chandra Mondal
Sadia Khanom
1954
Shima Sarker
1918
1426
2114
Our Presentation on
CORPORATION : H&M (Hennes & Mauritz)
Introduction.
Products of H & M.
Analysis of Current Position.
Porter’s 5 Forces Industrial Analysis.
SWOT Analysis.
Advantages.
Disadvantages.
Summery & Conclusion.
Fashion and quality at the best price
Introduce H&M
A Swedish retail-clothing company
Established in 1947 by
Erling Persson in Västerås, Sweden
Firstly known as Hennes which only sold women's cloth
In 1968, it added men’s cloth and known as
H&M (Hennes & Mauritz).
Today it manufactures majority of clothing in
Asia and Europe including Bangladesh, China,
Egypt, India, Pakistan and Turkey.
H & M Products
Current Position of H & M
H&M
20
in figures
15
55
countries
3,51 stores
1
employe
1,32,0
es
002.29 Billion US
Profit
Dollar
5th ranked
Porter’s 5 Industrial Analysis in H & M
1.Threat of New Entrance: LOW
. Fashion Manufacture Companies.
.Mitigating by Popular Brands
Porter’s 5 Industrial Analysis in H & M
2. Threat of Substitute Products: LOW
Custom Tailors made alternatives.
Counterfeit Products.
Porter’s 5 Industrial Analysis in H & M
3. Threat of Competitors: HIGH
Many Companies.
Little Product Differentiation.
Diversity of Product range of Competitors.
Medium Brand Loyalty –Fashion trends and Cost based.
Matured Market Knowledge.
Matured Distribution Channels.
Porter’s 5 Industrial Analysis in H & M
4. Power of Suppliers: MODERATE
Many outsourced apparel manufacturers.
Many raw materials ( Cotton, Fabrics ) suppliers.
Porter’s 5 Industrial Analysis in H & M
5. Power of Buyers: MODERATE
No switching cost.
Many customers mitigated with many companies.
Ease of Information for trends, pricing.
SWOT