Gm Swot Analysis Essay Example
GM SWOT Analysis General Motors Corporation commonly known as GM is an American automobile company founded in 1908 and headquartered in Detroit, Michigan. It manufactures its trucks and cars in 35 different countries. The various brands under GM are Buick, Cadillac, Chevrolet, Hummer, GM Daewoo, Pontiac, Saturn, Saab, GMC, Holden, Opel and Vauxhall. As of 2008, it was the 9th largest publicly traded company in the world.
1. Strengths
The various strengths of General Motors are as follows:
1.1 Large Market Share
Although GM’s market share in US has dropped it is still very competitive at 26%. Their market share in the Chinese market has been steadily increasing and if right decisions are made it can easily be the automobile leader it once was.
1.2 Global Experience
GM has been a worldwide company and has established itself as a global leader in many countries. Though its market share in US is declining it can improve its overall market share by expanding globally. They already have the experience in global markets, they now only need to plan and properly implement their expansion.
1.3 Variety of Brand Names
GM has been the automotive leader in the world and one of the reasons for it is the wide variety of quality brand names which caters to different target markets. Some of the GM brands include Cadillac, Buick, Saab, Chevrolet and Hummer.
1.4 GMAC Customer Financing Program
Since its establishment in 1919 it has proven to be GM’s most reliable source of revenue.
1.5 OnStar Satellite Technology
OnStar is a subsidiary of GM that provides subscription-based communications, in-vehicle security, hands free calling, turn-by-turn navigation, and remote diagnostics system which is a feature in all GM vehicles. This technology allows the vehicles to be tracked in the event of an emergency or theft. It also provides driver or passengers the ability to communicate with OnStar personnel on the click of a button.
2. Weaknesses
The various weaknesses of
1. Strengths
The various strengths of General Motors are as follows:
1.1 Large Market Share
Although GM’s market share in US has dropped it is still very competitive at 26%. Their market share in the Chinese market has been steadily increasing and if right decisions are made it can easily be the automobile leader it once was.
1.2 Global Experience
GM has been a worldwide company and has established itself as a global leader in many countries. Though its market share in US is declining it can improve its overall market share by expanding globally. They already have the experience in global markets, they now only need to plan and properly implement their expansion.
1.3 Variety of Brand Names
GM has been the automotive leader in the world and one of the reasons for it is the wide variety of quality brand names which caters to different target markets. Some of the GM brands include Cadillac, Buick, Saab, Chevrolet and Hummer.
1.4 GMAC Customer Financing Program
Since its establishment in 1919 it has proven to be GM’s most reliable source of revenue.
1.5 OnStar Satellite Technology
OnStar is a subsidiary of GM that provides subscription-based communications, in-vehicle security, hands free calling, turn-by-turn navigation, and remote diagnostics system which is a feature in all GM vehicles. This technology allows the vehicles to be tracked in the event of an emergency or theft. It also provides driver or passengers the ability to communicate with OnStar personnel on the click of a button.
2. Weaknesses
The various weaknesses of