Preview

A CASE ANALYSIS ON NORTH SOUTH AIRLINES

Best Essays
Open Document
Open Document
1625 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A CASE ANALYSIS ON NORTH SOUTH AIRLINES
A CASE ANALYSIS ON NORTH-SOUTH AIRLINE
I. CASE BACKGROUND
Northern Airlines merged with Southeast Airlines to create the fourth largest U.S. carrier in which it inherited both an aging fleet of Boeing 727-300 aircraft and Stephen Ruth.
As the new president of the airline, Stephen’s first concern is to create a financially solid company since it is a common presumption for airline industries that maintenance costs rise with the age of aircrafts.
He noticed that there have been significant differences in the reported B727-300 maintenance costs (from ATA Form 41s) both in the airframe and engine areas between Northern and Southeast Airlines, with Southeast having the newer fleet. He asked Peg Jones, Vice President for Operations and Finance to investigate on this issue and to know whether there was a direct relationship between average fleet age and direct engine maintenance costs.
II. STATEMENT OF THE PROBLEM
Peg Jones must be able to determine if there was a correlation between the average fleet and the maintenance cost. She must also find out if the average fleet age is related to the direct engine machine costs. Jones must be able to provide his findings to Stephen Ruth, who is the new president and chairman of the board of the two airlines, for them to be able to properly investigate and address the issue.
III. CASE FACTS, LIMITATIONS AND CONSTRAINTS
For this case analysis, the following are the available data to be used to help Ms. Jones in the determination if there was a correlation between average fleet age and the direct maintenance costs (Please see Annex 1). And the following steps were performed by Ms. Jones and her staff:
1. The staff constructed the average age of both fleets, by quarter.
2. The average age of each fleet was calculated by first multiplying the total number of calendar days each aircraft has been in service at that time.
3. The average utilization was found by taking the actual total fleet hours flown on September 30, 2007, from



References: Render, B., Stair, R. & Hanna, M. (2014). “Quantitative Analysis for Management”. 13th Edition, p. 136-156 Vega, D., Pamplona D., & Oliviera A. (n.d.). Assessing the influence of the scale of operations on maintenance costs in the airline industry. Retrieved last February 25, 2015 from http://sitraer2014.pcs.usp.br/wp-content/uploads/Apresentacoes/19-11- 2014/Session5/04-Daniel-Alberto-Pamplona.pdf PeriyarSelvam U. , Tamilselvan T., Thilakan S. & Shanmugaraja M. (2013). Analysis on Costs for Aircraft Maintenance. Retrieved last February 25, 2015 from http://www.ripublication.com/aasa/aasav3n3spl_08.pdfIX. ANNEXES

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt/571 Week1

    • 646 Words
    • 3 Pages

    Classic Airlines is the fifth largest airline company in the world. Similarly to the competitors it is suffering from high fuel costs, resulting in lower profits. Many companies dropped number of flights (with the net result of raising passenger load factors and efficiency on remaining flights), raised prices, developed very large revenue streams from checked baggage fees and other charges, and kept very tight lid on all controllable expenses (University of Phoenix Library, 2013). This way the airline companies minimized the expenses and raised the revenue.…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Southeastern Jet Airways (SEJA) philosophy and vision is very simple: to be a client-focused company. Armed with this philosophy, the team developed a strategy to guide and take SEJA beyond the next level and well into the future. SEJA’s vision which is to ensure that the organization remains an affordable transportation company, continues to build, remains strong to maintain customer loyalty by providing excellent customer service, and enhances shareholders’ value is a reflection of its mission. Such mission is to provide the highest quality transportation service while committed to excellence, safety, reliability, and efficiency, Intrinsic factors as those described above very seldom change the direction of an organization. However, on the other side of this equation is the basic framework where lies the strategy – the link between the firm (internal) and the industry (external) environment. Key factors that require a change in strategy could be found either in the firm (resources and capabilities, structure and systems changes or fluctuations) or the industry environment (competitors, customers, or suppliers) (Grant, 2013, Chapter 1).…

    • 1650 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Birdgeton Case

    • 1265 Words
    • 6 Pages

    We know that Bridgeton uses an absorption costing system which does not easily distinguish between fixed and variable costs. The problem with that system makes it very challenging to forecast appropriately the cost of excess capacity and furthermore the impact of outsourcing the manifold production line. Therefore the reported costs are not appropriate for this type of analysis. Our team began our own analysis of the costs to evaluate the recommendation. We began by calculating gross margin for each product, by first identifying how much overhead should be allocated to each category. We broke out the overhead by using Direct Labor (DL) as a % since most of the overhead accounts are labor related. As a result, overhead allocation for each product in 1987 is the following: Fuel Tanks 17%, Manifolds 24%, Doors 11%, Muffler/Exhausts 23%, and Oil Pans 26% for 1987. Muffler/Exhausts, manifolds and Oil Pans are both labor intensive, so under this method, they bear a higher percentage of the overhead costs. Now that Bridgeton stopped producing…

    • 1265 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Continental Airlines

    • 1514 Words
    • 7 Pages

    The short-term solution of decreasing flight capacity by 11% affects many factors in the operation of Continental Airlines. At first, it seems that a reduced number of flights and available seat miles would only benefit an airline that is failing to fill its flights and is losing out on profits because of it. On the other hand though, one must look deeper into the effects to find which costs are directly related to a reduction in flight capacity and which costs will largely be unaffected by the proposed solution. After examining the ten operating costs that Continental incurs throughout quarterly operation, I concluded that some of these costs are fixed or would not have a reaction to changes in flight capacity. In contrast, there are a few costs that are directly related to flight capacity and would see a large reduction with the cut in capacity. Table 1 below shows the ten costs that are incurred, details about each cost, and how they vary with a change in flight capacity.…

    • 1514 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Due to the economic crisis, fuel prices, and act of god environmental crisis, airline industries have suffered in the last ten years. However, these major threats do not seem to threaten Southwest Airlines. In fact, Southwest has been achieving consistent annual profitability for 38 consecutive years. (“Annual Report,” 2010)…

    • 5067 Words
    • 21 Pages
    Good Essays
  • Best Essays

    “The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007, with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008, Southwest reported record quarterly revenues, its 69th consecutive quarter of profitability, rising passenger traffic on its flights, and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King, along with Herb Kelleher, launched the most surprising success story in airline history. In 1966, King had an idea. “His business concept for the airline was simple: attract passengers by flying convenient schedules, get passengers to their destination on time, make sure they have a good experience, and charge fares competitive with travel by automobile.”5…

    • 4181 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Coast Guard Research Paper

    • 5177 Words
    • 21 Pages

    This MOE system consists of multi-dimensional indices and individual data points. These are taken collectively and considered over time to adequately reflect overall system performance. These measures are available through the Aviation Logistics Management Information System (ALMIS) Decision Support System (DSS). Engineering Officers at Air Stations must also monitor and measure the effectiveness of their maintenance efforts. I.…

    • 5177 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Piedmont Airlines Case Study

    • 5526 Words
    • 23 Pages

    Bodily, S. E., Carraway, R.L., Frey, Jr., S.C. & Pfeifer, P.E. (1998). Quantitative business analysis: Text and cases: Irwin/McGraw-Hill.…

    • 5526 Words
    • 23 Pages
    Better Essays
  • Good Essays

    Marketing 571

    • 865 Words
    • 4 Pages

    Classic airlines are the fifth largest airline in the world. Classic is currently servicing 240 cities with its 375 airlines. Like many airlines that have seen decline in sales, Classic airlines have begun to see an increase in cost as well as a decrease in customer demand for their services. This has created a need for the company to make significant changes in the way they current operate their business. The setbacks this company faces are both internally and externally. Classic will look to their internal marketing team as a resource to find possible solutions that will allow them to fix the company.…

    • 865 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Your answers to the questions below should be clear, well-written, free of grammar and spelling errors, double-spaced with margins of at least one inch on all sides, and word-processed. In preparing this assignment, you may discuss the issues with each other or with anyone else, but your written answers must be your own work. If you need to quote someone else in your answer, you must give credit to your source. This assignment is due at the beginning of class on February 13, and should be printed and submitted in hard copy in class. No late papers will be accepted. If you cannot be in class on February 13, you may email your paper to stuerkep@umsl.edu before the start of class on February 13. The assignment must be included as an attachment to the email in a single file in either Word or .pdf format. Please include your name on the first page of the assignment, and name the file with your name and the name of the assignment (example: John Smith Airplanes assignment.docx). We will discuss the assignment in class on the 12th. It would be a good idea to bring a second copy of your paper to have with you during the class discussion. Part I: Airplanes Attached are excerpts taken from the 2004 annual reports of Northwest Airlines, Delta Airlines and United Airlines. Assume that on January 1, 2005, each of the three airlines purchases a new Boeing 757 for $75 million. Each airline estimates that the residual value will be 5% of cost. Each airline uses the average depreciation period that is consistent with its policies as stated in the Appendix, found on page 3. On January 1, 2009, each firm sells the plane. First, assume that Northwest sells its plane for $55 million, Delta sells its plane for $60 million, and United sells its plane for $65 million (Sale Price I). Second, assume each firm sells its plane for $60 million (Sale…

    • 1114 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    With preparation for the strategic plan, research will be performed on American Airlines in regards to their overall organizational structure, the company’s vision, mission and values. The importance of a company’s “vision statement is sometimes developed to express the aspirations of the executive leadership; vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce, 2013, p. 34). American Airlines is a company that has been in business for 87 years, research will be conducted to get a complete insight to the…

    • 787 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Garden Route Casino Essay

    • 1059 Words
    • 5 Pages

    The author analysed the table’s financial statements. In the tables department costs have already been cut and reduced in many areas with incremental savings of 10%. The author has identified a cost saving on the equipment expense line by extending the life span of the equipment. Currently equipment is being replaced every five years. The author will do a cost analysis and compare the cost saving by extending the lifespan of the equipment by an additional year.…

    • 1059 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In the early 1990s, the airline industry suffered a serious threat, caused by high fuel costs and a decline in air travel. At that time, only few airlines with low price of fare, such as Southwest airline, were able to make profit.(Hoover, 2010) Thus, the executives of Westjet decided to follow Southwest airline’s business model, which featured a low cost, high efficiency structure. To be highly efficient, Westjet limits itself to have less frequency of flight and services, compared to other competitors so it can pass the lower cost benefit to its users. Westjet used various methods to reduce costs. For instance, the company specialized in the Boeing 737 for the purpose of…

    • 496 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Fleet Planning

    • 1046 Words
    • 5 Pages

    One of the most difficult decisions airline managements must make is whether to buy new or used aircraft and what type to purchase. Factors that have an effect on this fleet planning process come from two (2) points of view; the Airline point of view, and the aircraft manufacturer point of view.…

    • 1046 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Delta Case Study

    • 3174 Words
    • 10 Pages

    Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.…

    • 3174 Words
    • 10 Pages
    Better Essays