Why do people take vitamins?
1
WHY DO PEOPLE TAKE VITAMINS?
Why Do People Take Vitamins?
Tanya Goodden
Thammasat University
Author Note
ID: 5306643xxx
Business English Communication Program, Thammasat University.
Correspondence concerning this paper should be addressed to Tanya Goodden, Business English
Communication Program, Thammasat University, Thailand. E-mail: xxx@hotmail.com
EB 333
2
WHY DO PEOPLE TAKE VITAMINS?
Abstract
This research was performed to determine the main factor that influences people‟s decision in consuming vitamin supplements. This research gives an insight into previous studies by other authors and explores the attitudes and behavior of Business English Communication (BEC)
Thammasat University females towards vitamins and skin whitening. The method used was a quota sampling of 20 female BEC students, where participants were asked to answer 14 questions about their lifestyle and vitamin consumption. Following the completion of the questionnaire, the results were analyzed and concluded that the female BEC students consumed vitamins because of the trend their peers rather than consuming for whiter skin. The results of this research may be useful for vitamin companies in enhancing marketing campaigns and attracting customers.
3
WHY DO PEOPLE TAKE VITAMINS?
Why do people take vitamins?
Within the past few years it has become apparent that a lot more people have started to consume vitamin supplements due to an extra vigilance in their health and well being. There are many types of vitamins such as vitamin A, B1 to B12, C, D, E, and K and these can be found in forms such as capsules, tablets, dilatable powder and so on, all easy to ingest. Nowadays the world has become more rapid and it is crucial that a person has a balanced diet and obtains essential vitamins to prevent vitamin deficiency. It is evident that people have less time to look after themselves, therefore when vitamin supplements were introduced they were an instant hit
WHY DO PEOPLE TAKE VITAMINS?
Why Do People Take Vitamins?
Tanya Goodden
Thammasat University
Author Note
ID: 5306643xxx
Business English Communication Program, Thammasat University.
Correspondence concerning this paper should be addressed to Tanya Goodden, Business English
Communication Program, Thammasat University, Thailand. E-mail: xxx@hotmail.com
EB 333
2
WHY DO PEOPLE TAKE VITAMINS?
Abstract
This research was performed to determine the main factor that influences people‟s decision in consuming vitamin supplements. This research gives an insight into previous studies by other authors and explores the attitudes and behavior of Business English Communication (BEC)
Thammasat University females towards vitamins and skin whitening. The method used was a quota sampling of 20 female BEC students, where participants were asked to answer 14 questions about their lifestyle and vitamin consumption. Following the completion of the questionnaire, the results were analyzed and concluded that the female BEC students consumed vitamins because of the trend their peers rather than consuming for whiter skin. The results of this research may be useful for vitamin companies in enhancing marketing campaigns and attracting customers.
3
WHY DO PEOPLE TAKE VITAMINS?
Why do people take vitamins?
Within the past few years it has become apparent that a lot more people have started to consume vitamin supplements due to an extra vigilance in their health and well being. There are many types of vitamins such as vitamin A, B1 to B12, C, D, E, and K and these can be found in forms such as capsules, tablets, dilatable powder and so on, all easy to ingest. Nowadays the world has become more rapid and it is crucial that a person has a balanced diet and obtains essential vitamins to prevent vitamin deficiency. It is evident that people have less time to look after themselves, therefore when vitamin supplements were introduced they were an instant hit
References: Gann, C. (2011). Should you take a multivitamin? Retrieved from ABC News website: http://abcnews.go.com/Health/vitamins-experts-debate-sciencesupplements/story?id=14721792 Patton, D. (2005). Vitamins boom after disease outbreaks in asia. Retrieved from Nutra website: http://www.nutraingredients.com/Consumer-Trends/Vitamins-boom-after-diseaseoutbreaks-in-Asia Reinberg, S.(2013). Vitamin & supplements: why do millions of Americans take vitamins? Retrieved from WebMD website: http://www.webmd.com/vitamins-andsupplements/news/20130204/with-benefits-unproven-why-do-millions-of-americans-takemultivitamins