Nordstrom is an American luxury brand retail clothing company that servers their customers by offering wide variety to choose from clothing to other household items with high brand quality and service to attract customers and build up an competitive image in the emerging fashion market.
OBJECTIVES
To create comfortable and memorable experience for customers
To provide wide variety for all ages of men and women in the focused target market.
To focus on new trends and demand according to customer preference and choice.
To become a leading brand in competition with other luxury retail clothing brands.
To effectively promote their brand with the help of advertising to attract customers.
STRATEGIES
• Online mobile application: