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What Are The Five Forces Analysis Of Sony

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What Are The Five Forces Analysis Of Sony
Sony is a big corporation in electronic industry ranked 105th on the 2014 list of Fortune Global 500. But Sony is not the only corporation in electronic industry there are some big company and corporation in electronic industry and also big competitors of Sony such as Koninklijke Philips, Panasonic Corporation, and Sony electric. Furthermore, Apple is also a big competitor for Sony in making smartphone nowadays.
Five Forces.
Barrier to Entry: high
Buyer Power: high
Substitutes: high
Supplier Power: low
Internal Rivalry: high The electronics and game has high barrier to entry to the market nowadays.
Internal Rivalry Sony Corporation operates in many industries that is reason Sony have to face so many intense competitors across sectors. Sony main market segments are: Game, Financial services, Electronics, Picture, and Joint Ventures. There is no business like Sony have to deal with all five different segments, the most prevalent competitors in these industry are Samsung, Canon, Apple, and LG Electronics. …show more content…
Mp3 players and IPods have replaced Sony’s Walkman. However, Sony still remains one of the top four recording group along with EMI Group, Universal Music Group, and Warner Music Group.
Television is the key components of Sony in Electronic industry, Sony had lead TV market with their famous product Bravia line of LCD television, so Sony had lead the market over the other competitors with competitive advantage over the others in the television market.
Game: While Sony’s PlayStation 2 has successful of selling more than 120 million units, their new gaming product PlayStation 3 has left behind expectation, the problem from the cost. Sony’s PlayStation 3 offering best graphic, more computational power than competitive gaming division, its cost twice for its debut. So Nintendo has faster sales than Sony’s PlayStation
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