corporate strategy-sony
Content
1. Executive Summary
2. Introduction
2.1. Overall Company Background
2.2. Brief proportion of business
3. From Core Competency to Diversification
3.1. Core Competency
3.2. Joint Venture and Diversification
3.3. Restructuring
4. Today’s Sony
5. Recommendation
6. Conclusion
7. Reference
1. Executive Summary
Sony started the business as a small electronics shop and after 67 years hard works, Sony has became one of leading entertainment company in the world now. Keep innovate on new technology is one of the core element to make continue success of Sony. Moreover, Sony has became a global conglomerate corporate group, so to keep organization growth and sustain in a long run, corporate strategy becomes much more important to Sony ‘.
In this report, we will review the following issues:
1) Overall company background and brief proportion of business,
2) From core competency to diversification,
3) Today’s Sony, and future perspective
4) Recommendation and conclusion.
After reading this report, you will have a better idea about the current corporate strategy of Sony and recommendation for coming corporate strategy.
2. Introduction
2.1 Overall Company Background
Sony Corporation was founded in 1946 by Masaru Ibuka at Tokyo, Japan as an electronics shop inside the department store. In 1956, Sony launched the first commercial use transistor radios which had a big success. Sony started to establish the business by innovate new technology electronic products from past 60 years, Sony had launched many different innovative and successful electronic products like, color television, video recorder, Walkman, compact disc Walkman, mini disc Walkman, PlayStation, Led television, cyber shot camera, personal desktop, notebook computer and Blu-ray home theatre system. Furthermore, Sony had become a global conglomerate corporate group in Japan and which Sony Corporation is a listed company
1. Executive Summary
2. Introduction
2.1. Overall Company Background
2.2. Brief proportion of business
3. From Core Competency to Diversification
3.1. Core Competency
3.2. Joint Venture and Diversification
3.3. Restructuring
4. Today’s Sony
5. Recommendation
6. Conclusion
7. Reference
1. Executive Summary
Sony started the business as a small electronics shop and after 67 years hard works, Sony has became one of leading entertainment company in the world now. Keep innovate on new technology is one of the core element to make continue success of Sony. Moreover, Sony has became a global conglomerate corporate group, so to keep organization growth and sustain in a long run, corporate strategy becomes much more important to Sony ‘.
In this report, we will review the following issues:
1) Overall company background and brief proportion of business,
2) From core competency to diversification,
3) Today’s Sony, and future perspective
4) Recommendation and conclusion.
After reading this report, you will have a better idea about the current corporate strategy of Sony and recommendation for coming corporate strategy.
2. Introduction
2.1 Overall Company Background
Sony Corporation was founded in 1946 by Masaru Ibuka at Tokyo, Japan as an electronics shop inside the department store. In 1956, Sony launched the first commercial use transistor radios which had a big success. Sony started to establish the business by innovate new technology electronic products from past 60 years, Sony had launched many different innovative and successful electronic products like, color television, video recorder, Walkman, compact disc Walkman, mini disc Walkman, PlayStation, Led television, cyber shot camera, personal desktop, notebook computer and Blu-ray home theatre system. Furthermore, Sony had become a global conglomerate corporate group in Japan and which Sony Corporation is a listed company