1. The future prospects: It gives a picture about how the organization might look like in few years and also provides a glimpse of the company future goals
2. Eloquent and motivating: A vision statement must clearly show the direction where the organization is heading, their commitment to customers, organizational activities and reach their anticipated potential.
3. Goal oriented and driven: The vision should be clearly understood to all the employees in an organization and they must feel that they are an intimate part of the goal of the organization.
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Provoking inspiration: The vision statement must be very vivid, in terms of language and content that it is inspiring both to the organization and the customers. It must be able to promote enthusiasm and inspiration in the people’s minds
Wells Fargo vision statement: The Vision statement of Wells Fargo is very eloquent and simple. It can be easily read and comprehended. They are very specific about what they would bring to their customers in a very graphic manner. However, the statement is very value, lacks proper distinction and its future goals on a determined timescale.
1. Believing customers across all the business segment, financial services to one trusted provider knowing them well reliable guidance and advice, serve full range financial needs through wide range of choice on products and services,
2. Hard work on customer centered vision work, persistence and