Christianbook Executive Summary
Tyronda Wilson
MKTG 522: Marketing Management
Week 7:
Devry University
February 19, 2017
Executive Summary
Christianbook.com is the online sales distributor of Christian Book Distributors. This is a company that originated several years prior to the implementation of the Internet. The company was started by two brothers who were 19 and 14 years of age. They started this company from their parents' home in Lynn, Massachusetts. After the two brothers graduated, they were able to relocate the business from their home to its first facility in Peabody, Massachusetts. The Christian Book Distributors is the largest known Christian catalog company in the world, to market their services, they distribute over 65 …show more content…
It should answer the question “where are we going. [B]” Ideally, a vision statement will describe the best outcome the organization intends to achieve. It should give detail of the strategic course management is taking and how it will lead the company into the future.
“As digital and online sales accelerate, Christian Book Distributors remains well positioned to gain a significant share of these exciting new markets. We believe the growth rate will continue to accelerate over the next few years, and our sales are growing at an even faster rate and gaining momentum every day. We are confident that in the years ahead, our market share will grow across all segments of our business as our investments in the future pay off. Our goal going forward will be to place a Christian Book Distributors bookstore in every reader’s pocket.[E]” Analysis:
Christian Book Distributors vision is very clear at stating where the company wants to be in the next few years and its hopes of growth and advancement into the online market. This vision falls short of being perfect because it does not depict how or where the company wants to expand its stores and other business aspects. Online sales are a very big opportunity for Christian Book Distributors and it is striving to gain market share in this highly competitive market. The competitive market has caused the company to shift focus …show more content…
There are two groups of competitors that pose a threat against Christian Book Distributors. These two groups are bookstores and specialty stores. Bookstores that compete against Christian Book Distributors are Books-A-Million and Borders. Christian Book Distributors have surpassed these bookstores and solidified themselves as the number one bookstore in the nation. “Specialty stores that compete against Christian Book Distributors are Amazon.com, Wal-Mart and Costco.[I]”Christian Book Distributors have not solidified as high of a market position when it comes to this group of retailers. This is due to having little pricing power unlike the specialty stores which are known for providing discount pricing
MKTG 522: Marketing Management
Week 7:
Devry University
February 19, 2017
Executive Summary
Christianbook.com is the online sales distributor of Christian Book Distributors. This is a company that originated several years prior to the implementation of the Internet. The company was started by two brothers who were 19 and 14 years of age. They started this company from their parents' home in Lynn, Massachusetts. After the two brothers graduated, they were able to relocate the business from their home to its first facility in Peabody, Massachusetts. The Christian Book Distributors is the largest known Christian catalog company in the world, to market their services, they distribute over 65 …show more content…
It should answer the question “where are we going. [B]” Ideally, a vision statement will describe the best outcome the organization intends to achieve. It should give detail of the strategic course management is taking and how it will lead the company into the future.
“As digital and online sales accelerate, Christian Book Distributors remains well positioned to gain a significant share of these exciting new markets. We believe the growth rate will continue to accelerate over the next few years, and our sales are growing at an even faster rate and gaining momentum every day. We are confident that in the years ahead, our market share will grow across all segments of our business as our investments in the future pay off. Our goal going forward will be to place a Christian Book Distributors bookstore in every reader’s pocket.[E]” Analysis:
Christian Book Distributors vision is very clear at stating where the company wants to be in the next few years and its hopes of growth and advancement into the online market. This vision falls short of being perfect because it does not depict how or where the company wants to expand its stores and other business aspects. Online sales are a very big opportunity for Christian Book Distributors and it is striving to gain market share in this highly competitive market. The competitive market has caused the company to shift focus …show more content…
There are two groups of competitors that pose a threat against Christian Book Distributors. These two groups are bookstores and specialty stores. Bookstores that compete against Christian Book Distributors are Books-A-Million and Borders. Christian Book Distributors have surpassed these bookstores and solidified themselves as the number one bookstore in the nation. “Specialty stores that compete against Christian Book Distributors are Amazon.com, Wal-Mart and Costco.[I]”Christian Book Distributors have not solidified as high of a market position when it comes to this group of retailers. This is due to having little pricing power unlike the specialty stores which are known for providing discount pricing