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Walt Disney Parks and Resorts

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Walt Disney Parks and Resorts
Contents Executive Summary 3 Introduction 3 Candidate City Background 4 Istanbul - Turkey 4 Barcelona – Spain 5 Kuala-Lumpur – Malaysia 6 Disney selection criteria 6 KT decision analysis ( In Appendences) 7 Situational analysis 8 Dunker diagram (In Appendences) 9 Business, Disney and Culture 10 Disney and Success 11 Recommendation 12 Conclusion 13 References 14 Appendences 15 Mind Map 15 KT Decision Calculations 17 Dunker Diagram 18

Executive Summary
Attached is a report that compares the three candidate cities that we as a group chose to host a new Disney theme park (Expansion). The cities that we selected are Kuala Lumpur – Malaysia, Barcelona – Spain and Istanbul – Turkey. In this report there will be brief information related to each country to see what are the advantages and disadvantages that are faced. The selection criteria will implement Kepner Tregoe’s decision analysis model and will recommend the best country for the expansion. Problems that are found about the countries will be put in Kepner’s situational analysis appraisal to determine what will be the high priority of concern. Not only will this report focus on picking the best country, it will also lean into more information regarding a list of factors required for the park’s success in its new location.
Introduction
The main reason of this report is to efficiently and cleverly select the appropriate City that will host the new Disney theme park. The use of Fogler and LeBlanc (2007), heuristic problem solving techniqus, will help in selecting the right city. The cities we selected will undertake a selection criteria framework by using Kepner Tregoe Decision Analysis model and KT Situational Analysis Appraisal. After all that is set and done, we will have delicate and specific information outlining the best in accuracy for the new expansion of Disney.

Candidate City Background
Istanbul - Turkey
Istanbul is the largest city in Turkey, which is the


References: Hurriyet, 2012, ‘Hurriyet Daily News’, Hurriyet, viewed 15 Nov 2012, <www.hurryetdailynews.com> Tom, B 2012, ‘Turkey Travel Planner’, Turkey, viewed 15 Nov 2012, <www.turkeytravelplanner.com> Walt Disney, 2010, ‘Disney Culture’, viewed 15 Nov 2012, <http://betterlifecoachingblog.com/2010/05/19/what-can-we-learn-from-the-disney-culture/> Walt Disney, 2010, ‘Disney Culture’, viewed 15 Nov 2012, <http://disneyworld.disney.go.com/parks/magic-kingdom/new-fantasyland/> Time Travel, 2012, ‘Kuala Lumpur: Need to Know’, viewed 15 Nov 2012, <http://www.time.com/time/travel/cityguide/article/0,31489,1994946_1994944,00.html> World Travels, 2012, ‘Kuala Lumpur Climate & Weather’, viewed 15 Nov 2012, <http://www.wordtravels.com/Cities/Malaysia/Kuala+Lumpur/Climate> Appendences
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