W1 Unit 1 Assignment
W1 Assignment: Marketing Strategy
Select a product or service that you have purchased recently and/or use regularly. Put yourself in the position of marketing manager for the organization and describe in your own words the marketing strategy used for this product/service, including all of the elements of the marketing mix (at least one paragraph for each of “the four p’s”). For example, where is it sold and what is the price? Also include a detailed description of the product or service -- what is it, how is it packaged, who is the manufacturer and who or what is the main competition?
The Motorola Xoom a 10.1 inch tablet manufactured by the company Motorola Mobility, Inc. is the product that I choose to review and even though it wasn’t purchased by me but was given to me for my birthday it has definitely served my purpose. I initially looked into …show more content…
Although both the Xoom and IPad are offered through various cellular phone companies, unlike the IPad, the Xoom can also be purchased at Wal-Mart, Best Buy, Radio Shack and various other stores that sell electronic devices and their services. The IPad is only sold through a few Apple authorized agents.
Due to its competition with the IPad the Motorola Xoom has been strategically placed in the market with it catchy ads and promotions reminding customers of the vast differences and benefits that the Xoom tablet has to offer over its counterpart the infamous Apple IPad. Especially as it reminds them that the Xoom is a tablet for both work and play by stressing the importance of its operating system which was designed and created exclusively for a tablet
Select a product or service that you have purchased recently and/or use regularly. Put yourself in the position of marketing manager for the organization and describe in your own words the marketing strategy used for this product/service, including all of the elements of the marketing mix (at least one paragraph for each of “the four p’s”). For example, where is it sold and what is the price? Also include a detailed description of the product or service -- what is it, how is it packaged, who is the manufacturer and who or what is the main competition?
The Motorola Xoom a 10.1 inch tablet manufactured by the company Motorola Mobility, Inc. is the product that I choose to review and even though it wasn’t purchased by me but was given to me for my birthday it has definitely served my purpose. I initially looked into …show more content…
Although both the Xoom and IPad are offered through various cellular phone companies, unlike the IPad, the Xoom can also be purchased at Wal-Mart, Best Buy, Radio Shack and various other stores that sell electronic devices and their services. The IPad is only sold through a few Apple authorized agents.
Due to its competition with the IPad the Motorola Xoom has been strategically placed in the market with it catchy ads and promotions reminding customers of the vast differences and benefits that the Xoom tablet has to offer over its counterpart the infamous Apple IPad. Especially as it reminds them that the Xoom is a tablet for both work and play by stressing the importance of its operating system which was designed and created exclusively for a tablet