Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising in political issues is to identify a candidate and differentiate it from others; this creates an awareness of the candidate and provides a basis for people to choose the advertised candidate …show more content…
Ads may also stimulate directly influence, by encouraging voters to take an interest in the campaign and to acquire voting preferences (Shah). The overwhelming volume of advertising in most areas makes their message all but inescapable. There would seem to be, in short, a reason to expect TV ads to stimulate voting. However the visual content of these ads despite a format that delivers an enormous quantity of visual information, also these focused the most on emotional effects. For example Because of the power of images within ads and their relatively low cost (practically and strategically), political candidates can realize enormous benefits by designing campaigns images that appeal to the visual references of voters