The woman in the ad used to be a beautiful human being. A young, smiling teenager with long hair and beautiful skin. A young woman that would be considered attractive today, but after one night and someone choosing to drink and drive, her beautiful outward appearance is gone forever. She is a beautiful person now for continuing on with her life and trying to put the damaged pieces back together. Ms. Saburido’s picture is the majority of the poster, the text shown above and below her burned face. The image is shocking: Ms. Saburido is missing a nose and one eye, and scarred skin stretches over the rest of her skull. Her expression, due to the scarring, shows some uncertainty. The image shows her head and shoulders; she is wearing a black-rimmed hat and a lavender blouse, opened to reveal a burned chest. Jacqueline Saburido, the woman in the ad, shows the consequences of a simple choice. To drive or not drive the car after drinking. That is the question. Both the driver and the victim have to live with the choice that has been made, a choice that was made by only one of them.…
Going to a giant house party, what drinks are expected there, nice, classy, expensive drinks or cheap and high alcohol content drinks? Advertisements act helpful or misleading depending on how people look at it. Each and every advertisement that individuals make focus to a particular crowd regardless of whether individuals think about it like that. In the Paul Masson Brandy cognac commercial and the SVEDKA vodka advertisers both offer liquor however, offering different distinctive use of the item and sold social personality.…
This bottle looks very refreshing and mouth-watering. The advertisement is split in half on the left there is an all white background. In the middle of the right side there is a couple, male and female on a date. The woman is in front of the man holding a pool stick wearing a silky gold tank top. She is glancing to the side. The man is behind the woman, looking at the viewer of the advertisement. He is wearing a black leather paperboy hat with a white sweater and a grey undershirt. His facial expression is suggesting that he is ‘up to something.’ On the top of the left side there is a phrase “endless opportunities.” This is evidence for the expression on the guy’s face. He is trying to ‘make something happen’ with the woman. The same couple is on the right side of the advertisement, but now the woman is facing the man with her arms around his neck. Now she has a smile from ear to ear. Again the woman is looking to the side and the man is looking at the viewer. This time the male looks more confident. The male has his arms wrapped around her back holding the pool stick. He is no longer wearing his hat or sweater. The background of the right side is a faded blue with a beer and a pool table. Above the couple is there is a phrase “superior…
The ad being analyzed is an ad for the Skoal brand versus cigarette smoking. This ad depicts a younger female playing pool in a bar. It is mainly pointed towards younger males. By telling young men by dipping “Skoal”, their sex life will be improved, because they will be inside with the girl instead of outside smoking a cigarette by themselves. This ad is effective due to the target audience and their increased hormones around that age.…
This advertisement is found in a magazine, as part of a campaign against rape. The advertisement is glued together, which forces the viewer to rip the pages apart in order to view the whole ad. Once open it reveals a woman’s legs spread apart on a bed, with dark shadows over the woman’s body. There is limited text stating, “If you have to use force, it’s rape”, and the POWA logo, which is the organization that sponsored/made the advertisement. The purpose is to demonstrate the parallels of forcefully opening the pages to forcefully having sex, which is rape. The advertisement uses; physical representation, emotional connection, power of organization to create a response of anger, and personal relation to rape.…
The advertisement is composed of two parts equally. On the left side, it is a portrait of a female celebrity with a serious facial expression. On the right side, it is a question written in large font with a small text and an image of a crib below it. The question is: “Not really the way you pictured your first crib, huh?” The crib has a simple design. The advertisement is basically black and white with a touch of a hot pink color. This color only appears in the name of the organization, which is at the bottom of the portrait, and parts of the question.…
In today's advertisement rich world, advertisements are plastered throughout society; permeating every essence of life; from work to pleasure, ads can be found on anything from the smallest things we use, to the newspapers we read, advertisements really are everywhere. In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have taken two ads that various companies in the alcohol industry; Bacardi and Crown Royal have done, and compared and contrasted two ads, showing and explaining the various techniques, catch phrases, and creative aspects that the alcohol industry uses…
-Furthermore,ad producers are even starting to promote alcohol products in ordinary tv programes esspecially football matches.I esspecially remember one of these commercials.There were three guys and their team was loosing.Than one of them left and got back with beer's.And here comes the best part,he openes the beer and there are drops all over the bottle and it looks soo nice and as he openes them their team scores.It is so attractive,that even I (and I am extremely anti-alcoholic) would like to drink it.Sad but true.…
When women got the ability to vote in 1920, there launched an era of the "New Woman." They shortened their skirts, wore heavy make-up and hair products, cut their hair short, starting drinking and smoking. Notice in the advertisement a woman with short dark hair with her lips scrunched as if she was blowing a kiss. It speaks to a woman 's inner attractiveness, the need to feel strong by the use of their provocative beauty. She is also wearing a lot of makeup, and bright red lipstick. She is also wearing what looks like a string top or…
The organization of the stimuli appears to be disorganized at first glance. However, when you take a closer look you can first see a woman running. The women appears to be the figure-ground of the poster, because it is generally the first things that grabs the audience’s attention. You can see the women running on the well-known cancer ribbon weaving from one side of the poster to the other, looking almost like a path. Another way to look at the woman running, is as though she’s running towards the city of Des Moines. The pink and white lines behind the city landscape add to the background of the power. It appears almost to look like an explosion behind the cityscape. All of the stimuli are in close proximity to each other, making them seem as though they all belong together. This advertisement also shows closure. This is done by giving the basic information about the date and general location on the even. However it leads the audience to register online for the event, which will also lead the customer to a specific time and location of…
Throughout the history of television, viewers have raised many questions about alcohol advertising. How is advertising affecting us? Does it have an impact on alcohol abuse or alcohol related disease and death? Does advertising influence alcohol consumption? In this essay, I will mainly concentrate on why such alcoholic advertisements should be restricted; and to what extent should any governments be able to control advertising.…
Everywhere you look advertisement is there. As much as you want to get away from it, it will always be there. If you are in your home it will be on TV, if your in your car it will be on the radio or if your even just on the train or on the bus it will be there somehow. The advertisement industry has ads made for specific people that will embrace the ad. This is a very rich industry and will most likely never lose business. The alcohol industry is one of these advertisement industries that will always be propose due to the abundance of women. The use of young women is to draw in people to buy their product. I will be using ethos, pathos, and logos to analyze this article by Charlotte Walmsley.…
The target audience is college students looking for a boost (Generation Y) and older people trying to get peeped up before work (Generation X). We have a great open area for relaxing and drinking coffee. Also we have frequent performances and event for people who are trying to have a good time. The focus of the ad campaign is to keep the entertainment going and to keep serving the best coffee. It targets the same people for the café.…
On the layout of the advertisement by Tom Ford appears a part of woman’s body. Cutting half of the head off from the top and everything beneath the breast from the bottom it is only possible to see her open mouth with red lipstick and her hands with red nail polish squeezing the breasts together to hold between them the iconic image of a perfume bottle, which is supposed to be the advertised product. The parts of a woman’s body and the fragrance bottle are all components of the advertisement’s signified concept. As Roland Barthes describes in his text “the signifieds of the advertising message are formed a priori by certain attributes of the product and these attributes have to be transmitted as clearly as possible”.…
The advertisment also is to attract men, which is part of the reason a woman has been used. The creators of this advertisment have used sex appeal to attract male attention. The woman in this advertisment is sitting down and her skirt has fallen away and the very top of her thigh is exposed to the viewers. Also a lot of the woman’s chest is exposed as there are only two thin straps (but only one is seen in the picture) holding the top in place and you can see a tiny bit of cleavage. The woman is striking a seductive pose, with her head tilted, eyes closed and mouth open. It also looks like she is…