Virgin Atlantic Airways Founded In 1984
Virgin Atlantic Airways, founded in 1984, has grown rapidly to become one of the UK’s largest airline carriers and now serves 31 destinations worldwide. Well known for pioneering many service innovations and setting new standards for the airline industry, Virgin Atlantic continues to expand. But despite their growth the airline still remains customer focused, with an emphasis on value for money, unique offerings and high quality service. http://www.capitalcapture.com/Libraries/Documents/CC_CaseStudy_VirginAtlantic.pdf Atlantic Airlines Limited, is a British airline company owned by Sir Richard Branson’s Virgin Group (51%) and Singapore Airlines(49%). Virgin group is the creator of more than 300 branded companies globally, and employs approximately 50,000 people in 30 countries (Virgin, 2012 online)
As a creator of Virgin, Richard Branson has blanketed the Virgin Empire in a thick layer of secrecy to get a competitive edge against its rivals. Branson’s own values and management style has differentiated Virgin group from other formal structured organizations
Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and
Heathrow airports and Manchester airport, it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai.
Virgin Atlantic was developed as an offshoot of Richard Branson’s Virgin Group, which was better known at the time as a leading light in the world of pop and rock music. On 22 June 1984 Virgin’s inaugural flight to Newark took place, a flight filled with friends, celebrities and the media. The airline’s aim was simple: “To provide the highest quality innovative service at excellent value for money for all classes of air travellers”.
Product
Virgin Atlantic offers three classes of travel - Upper class, Premium Economy and Economy all with award-winning inflight entertainment.
As a creator of Virgin, Richard Branson has blanketed the Virgin Empire in a thick layer of secrecy to get a competitive edge against its rivals. Branson’s own values and management style has differentiated Virgin group from other formal structured organizations
Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and
Heathrow airports and Manchester airport, it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai.
Virgin Atlantic was developed as an offshoot of Richard Branson’s Virgin Group, which was better known at the time as a leading light in the world of pop and rock music. On 22 June 1984 Virgin’s inaugural flight to Newark took place, a flight filled with friends, celebrities and the media. The airline’s aim was simple: “To provide the highest quality innovative service at excellent value for money for all classes of air travellers”.
Product
Virgin Atlantic offers three classes of travel - Upper class, Premium Economy and Economy all with award-winning inflight entertainment.