Preview

Strategic Management - Virgin Group

Powerful Essays
Open Document
Open Document
1004 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management - Virgin Group
Background of VIRGIN

In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world.

VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money, VIRGIN America, VIRGIN Australia, VIRGIN Money Giving, VIRGIN Casino, VIRGIN Holidays, VIRGIN Balloon Flights, VIRGIN Cola, VIRGIN Atlantic Airways, VIRGIN Galactic and VIRGIN Mobile. Starting a business from student magazine to airlines, VIRGIN group is now operating in many continents like America, Europe, Australia, and Asia.

VIRGIN’s Competitive advantage

According to the Resource based view point, the resources which are valuable, scarce, difficult to imitate and can’t be substituted by another resources are considered as competitive advantage for the company. From this view point VIRGIN group has a couple of Competitive advantages. Their competitive advantages are shown below according to the VRIN model.

| Resources | Valuable (V) | Rare (R) | Inimitable (I) | Non-Substitutable |
| | | | |(N) |
| Brand | ( | ( | ( | ( |
| Richard Branson | ( | ( | ( | ( |
|Legal Complexity | ( | ( | ( | (
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Phl458
    • 818 Words
    • 3 Pages

    Phl458

    Richard Branson is an investor who founded virgin l, which includes virgin records and over 400 other companies.…

    • 818 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Bus 520: Effectiveness Of The Leadership Operational Team
    • 1355 Words
    • 6 Pages

    Bus 520: Effectiveness Of The Leadership Operational Team

    Richard Charles Nicholas Branson is an English business entrepreneur. The man is best recognized for his Virgin Group. Branson has more than four hundred companies; at age sixteen he started his first business adventure. It was a magazine called “Student." Since that time Richard Branson has created one of the most recognizable trademarks in the world.…

    • 1355 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strategic Management and Virgin Australia
    • 5951 Words
    • 24 Pages

    Strategic Management and Virgin Australia

    The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and international strategies of the company. From this analysis the report then provides a general perspective of the strategic implementation of Virgin by assessing evidence of mismatch between environmental turbulence and business strategy, transformational strategic change and second curve activity. In addressing strategic implementation issues the report addresses McKinsey;s 7 forces model before identifying the following strategic implementation issues:…

    • 5951 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Best Essays

    Situational Analysis Of Virgin Australia Holdings Ltd
    • 1601 Words
    • 7 Pages

    Situational Analysis Of Virgin Australia Holdings Ltd

    Virgin Holdings Ltd is an expert in the domestic and international travel industry. Previously known as Virgin Blue, and came to the Australian market in year 2000. Virgin is part of Virgin Group consisting of 400 other companies and founded by Richard Branson. At fiscal year end June 2012, flights operated reached 162,817 and 19,468,929 people were carried to 52 destinations. Revenue is $4,175 million with 5,300 employees. Virgin operates globally but domestic operations are the main income stream. Product line for short haul and long haul international flights as well as domestic include saver lite, saver, flexi, premium saver, premium, business saver, business.…

    • 1601 Words
    • 7 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Why Is Virgin so Successful? Essay Example
    • 391 Words
    • 2 Pages

    Why Is Virgin so Successful? Essay Example

    I have been asked to put together a research project covering a topic of my choice. With enough thought from myself and guidance from my lecturer I have chosen to base my project upon the question ‘Why is Virgin so successful’. I have chosen this topic as I feel the company Virgin owned by Richard Branson has made such a mark within the business industry by starting out with a partner and a record shop to owning Virgin by himself with the Virgin logo spread across 400 company’s world wide and growing. For these reasons this topic would not only be interesting but exciting to know how this once small company has grown into an arsenal of businesses.…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Virgin Train Company Background
    • 619 Words
    • 3 Pages

    Virgin Train Company Background

    - 1970: Branson forms a firm called Virgin, which begins as a mail-order record company.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Strategic Management
    • 2510 Words
    • 11 Pages

    Strategic Management

    1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.…

    • 2510 Words
    • 11 Pages
    Best Essays
    Read More
  • Better Essays

    Sir Richard Branson
    • 1783 Words
    • 8 Pages

    Sir Richard Branson

    Hanna, J., & Klein, D. S. (2011). Sir Richard Branson: Great Brands, Virgin Brands, Branson…

    • 1783 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Virgin Atlantic - Strategic Memo
    • 2400 Words
    • 10 Pages

    Virgin Atlantic - Strategic Memo

    With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending company resources, capabilities and competencies beyond a controllable and unprofitable threshold. Many critics have pointed to Virgin’s brand losing goodwill and compromising core values due to the brand stretching. With over 20 holding companies and 200 operating companies under the Virgin group umbrella, it is due time that we reevaluate each business organization and fully utilize the upcoming year restructure the Virgin brand and gain a new outlook for the millennium.…

    • 2400 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 6598 Words
    • 27 Pages

    Strategic Management

    Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73 (4). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)…

    • 6598 Words
    • 27 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    strategic management
    • 346 Words
    • 2 Pages

    strategic management

    threat in the five forces model. Do you think the model should be expanded to…

    • 346 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Strategic Management
    • 5604 Words
    • 23 Pages

    Strategic Management

    The report argues on whether the company should internationalise and open a new BrewDog Bar in a foreign market, taking into consideration the main purpose of the internationalisation plan and the main theories. Included is also a research of the market opportunities on the French craft beer market with local competitors, market which is showing good signs of improvement over the last years, as many young people consume beer more often than the…

    • 5604 Words
    • 23 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
    • 1728 Words
    • 7 Pages

    Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

    Sir Richard Branson is the chairman and founder of the Virgin Group. The Virgin Group is a multibillion-dollar global conglomerate that consists of approximately 200 companies in various countries. The company has approximately 50,000 employees and over $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Branson is a true visionary and inspiring leader willing to take risk, but has experienced his share of setbacks. He gladly admits his mistakes, but views them all as a learning experience. Sir Branson feels his success is in the people he employees and their mutual desire to please the customers and the stockholders of the organization.…

    • 1728 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Virgin Atlantic
    • 2789 Words
    • 12 Pages

    Virgin Atlantic

    In the early 80s, when Virgin Atlantic was created, by Richard Branson was a go getting, sweater wearing entrepreneur and head of the successful Virgin Group, probably best known for Virgin Records.…

    • 2789 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Richard Branson
    • 2337 Words
    • 10 Pages

    Richard Branson

    Sir Richard Charles Nicholas Branson or known as Sir Richard Branson is well known as the founder of Virgin Group. He was born on July 18th 1950 in Surrey, England and he is the eldest son of Edward James Branson and Eve Huntley Branson, his father worked as a lawyer and his grandfather, Sir George Arthur Harwin Branson was a judge of the High Court of Justice. Until the age of thirteen, Sir Richard Branson was educated at Scaitcliffe School and He moved and studied at one of a boarding school, which was Stowe School until the age of sixteen. However, Sir Richard Branson wasn’t a brilliant and smart student, he had dyslexia (broad terminology defining an anomalous approach to processing information which caused a difficulty in accuracy of reading) made him struggling in his academic performance. Finally he decided to drop out from the school. After dropping out from the school he started a youth-culture magazine called “Student”, it successfully broke $8000 for its first edition. By 1969, Sir Richard Branson was living with music and drug scene surroundings, during that time, he came out with the idea of mail order record company called Virgin to raise his magazine business’ fund. The business didn't work so well however Branson was able to expand his business effort, he finally could add a record shop in London and finally He launched Virgin Records in 1972 with Nik Powell in which he installed a recording studio. However, the business journey of Sir Richard Branson wasn’t always worked according to his plan, Virgin’s financial condition was struggling in 1992, and one year later the company was sold to THORN EMI for $1 billion and on the day the contract was signed, Branson was reported completely crushed and cried. Although the nightmare for him happened, he still insisted to strive in music business and finally on the same year, he founded Virgin Radio and 3 years later he started his second recording company, which was V2. Nowadays, Virgin Group holds more…

    • 2337 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics