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usefulness of a companywide diversity program

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usefulness of a companywide diversity program
You need to convince upper management of the usefulness of a companywide diversity program. How will you define ‘diversity’, and what arguments can be made for so defining it? Use the website www.diversityinc.com and other sources to gather the necessary information.

Dear upper management,

We know that diversity in the workplace means that people whom from different background and culture work in the same environment and work for the same goals. Workplace diversity refers to the variety of differences between people in an organization. The diverse are composed of employees with different characteristics, experiences, but not limited to, religious and political beliefs, gender, ethnicity, education, background, sexual orientation, geographic location and so on.

Actually workplace diversity is very useful for the company operating.
“Diversity allows new talent and ideas from employees of different backgrounds, which can enhance organizational performance.”1 The task in an operation may need different abilities. A diversity team is easier for the job division and also can cover more needs. “Diversity allows for an increase of market share because customers can be attracted to purchase products and services with varied demographic marketing activities.”2 Everyone has his or her own social circle so that a diversity team can bring a wider connection with outside. For example in marketing, a bigger social circle means a better marketing research and more choices for the target market.

Here is a successful case by using diversity management in business. AT&T is a telecommunications corporation in America. This company takes advantage of diversity so that it becomes stronger. “The use of diversity management to spur innovation at AT&T continues to accelerate. Chairman and CEO Randall Stephenson is a long-time diversity leader. He chairs the executive diversity council and is a visible community role model.”3

In my opinion, diversity is very good for the

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