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Urban Outfitters Case Study

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Urban Outfitters Case Study
Urban Outfitters Continuing Case Study: Managing a business

1. Explain how Urban Outfitters’ management ensures that no two stores are the same.
Each store 's management team impacts the design of that store. The Urban Outfitters’ management ensures that no two stores are the same with inspiration of all sorts. They sell originality. The store is a mixture of experience. It 's very demonstrative. Employees also put their own ideas in the store layout and I think that is the most important thing for making each store different. Urban Outfitter is a unique shopping experience because all the stores are different.

2. Explain why corporate culture is so important to a company’s success. Corporate culture is the communal set of
…show more content…
It is important that the employees enjoy their work. Also if the company hires people that are dedicated to them, they will be very productive and bring success to the company.

3. Explain why corporate culture might it be particularly challenging for Urban Outfitters. Urban Outfitters have a unique image of their brands. They embrace creativity in all aspects so their corporate culture makes employees free to express their creativity. Urban Outfitters employees merchandise their own product, use their own ideas, and also are held accountable for how those ideas affect sales. They really represent the company 's culture, and are proud of their work. This takes a big challenge. 4. Explain the role that Urban Outfitters’ employees play in the company’s success.
The most efficient approach for a company to maintain it’s brand image is through internal branding. A company’s image always begins with their employees. The employees need to fully believe in their company and reflect the brand’s image and personality which will also reflect the consumer’s identity and lifestyle expectations. Employees are important to Urban Outfitter company because they are making positive relation with the

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