University of Phoenix Mba 502 - Strategy Assignment -
Strategy Assignment
University of Phoenix
MBA 502: Managing the Business Enterprise
January 16, 2008
Introduction
Founded in 1998 by Kathy Kudler, Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods, 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines, bakery items, meat and seafood, produce, cheese and dairy products while providing customers with the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008). KFF objective is to provide the freshest goods available to customers. In efforts to achieve this goal, KFF has benchmarked Gelson 's Supermarket, Whole Foods Market and Williams-Sonoma. Kudler Fine Foods, as a business, is going to continue to grow and expand as long as the company remains focused on the goals, mission and strategy. Kudler will need to continue growth in amenities, customer service, technology and marketing strategies in efforts to become a highly successful gourmet food market. This paper will identify the strategies KFF has taken to assess how changes in technology have created business opportunities, the generic strategic and tactical measures the company has put in place and the organizational means to update these goals.
Discussion
Creation of Business Opportunities In efforts to grow and improve, KFF has adapted several changes in technology that have created and aided business opportunities for the company. As communication amongst the three locations is essential to a productive and successful business, KFF has incorporated a Total Quality Management (TQM) and Just-in-Time systems coupled with Strategic Information Systems (SIS) and Cycle Time. TQM is a management approach that originated in the 1950s and is a description of culture attitude and organization of a company that strives to provide customers with products and
University of Phoenix
MBA 502: Managing the Business Enterprise
January 16, 2008
Introduction
Founded in 1998 by Kathy Kudler, Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods, 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines, bakery items, meat and seafood, produce, cheese and dairy products while providing customers with the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008). KFF objective is to provide the freshest goods available to customers. In efforts to achieve this goal, KFF has benchmarked Gelson 's Supermarket, Whole Foods Market and Williams-Sonoma. Kudler Fine Foods, as a business, is going to continue to grow and expand as long as the company remains focused on the goals, mission and strategy. Kudler will need to continue growth in amenities, customer service, technology and marketing strategies in efforts to become a highly successful gourmet food market. This paper will identify the strategies KFF has taken to assess how changes in technology have created business opportunities, the generic strategic and tactical measures the company has put in place and the organizational means to update these goals.
Discussion
Creation of Business Opportunities In efforts to grow and improve, KFF has adapted several changes in technology that have created and aided business opportunities for the company. As communication amongst the three locations is essential to a productive and successful business, KFF has incorporated a Total Quality Management (TQM) and Just-in-Time systems coupled with Strategic Information Systems (SIS) and Cycle Time. TQM is a management approach that originated in the 1950s and is a description of culture attitude and organization of a company that strives to provide customers with products and
References: American Marketing Association. (2008). AMA Adopts New Definition of Marketing. Retrieved January 13, 2008, from http://www.marketingpower.com/content24159.php Consumer Reports.org (2008). When it Pays to Buy Organic, February 2006. Retrieved January 13, 2008, from http://www.consumerreports.org/cro/food/diet- http://www.gelsons.com/company/company.asp Gomez-Mejia, L.R., & Balkin, D.B., (2002) I Six Sigma.com. (2008). Introduction and Implementation of Total Quality Management. Retrieved January 13, 2008, from http://www.isixsigma.com/library/content/c031008a.asp Turban, E., Rainer, R.K., & Potter, R.E. (2003). Introduction to Information Technology, 8th ed. New York: John Wiley & Sons, Inc. University of Phoenix