Unit 4 Evaluating Corporate Communicat

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Unit 4 Evaluating Corporate Communicat

P4 Evaluating the external corporate communications of an existing product/service

Unit 4:Business
Communication

Aims & Objectives

Aim
Evaluate external corporate communications of an existing product/service Objective
Understand how to evaluate external corporate communications of an existing product/service

Evaluating Corporate Communication

•

Find an example of a real corporate communication from
Coca Cola and evaluate it as a means of corporate communication. Log onto www.coca-cola.co.uk/health and evaluate it as a means of corporate communication to existing and potential customers P4 – Evaluating Corporate Communication

•

•

What is the communication and what is its purpose? Describe the content included
(include
examples)

•

Explain what makes this communication effective. •

What aspects could be improved?

•

Will this corporate communication will achieve its purpose?

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