Unit 4 Digital Marketing
Unit 4 – Principles of Digital Marketing and Research
1.1 Explain the role of digital marketing within the overall marketing strategy
Digital marketing, is marketing that uses electronic devices such as computers, smartphones and tablets to engage with stakeholders. We have started to integrate traditional and modern marketing methods, such as flyers, advertisements and have started to explore social media marketing, email marketing and use of websites. These platforms allow organisations to effectively and inexpensively promote or market products and services to consumers and businesses.
A marketing strategy combines marketing goals in a comprehensive plan. An effective marketing strategy will use market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. When integrating digital marketing within the overall marketing strategy it allows an organisation to be more specific when targeting an audience as the business can receive detailed data on the target demographic and also how successful the organisations efforts are to target this group using tools such as google analytics. In addition to this it is easier for a business to track their return on investment more accurately compared to more traditional marketing channels.
1.2 Explain the strengths and weaknesses of digital marketing for different marketing applications
There are many advantages and disadvantages to using digital marketing for different applications. For example, when a business uses social media channels to promote a product or service, they can choose to use social media channels such as Facebook, Twitter, Google+ and more. Below I have explored the strengths and weaknesses of using digital media as a whole.
Advantages
Disadvantages
Direct contact with audience, the organisation can ask their target audience questions and receive feedback allowing them to not only meet their customer needs but exceed them.
A business can’t
1.1 Explain the role of digital marketing within the overall marketing strategy
Digital marketing, is marketing that uses electronic devices such as computers, smartphones and tablets to engage with stakeholders. We have started to integrate traditional and modern marketing methods, such as flyers, advertisements and have started to explore social media marketing, email marketing and use of websites. These platforms allow organisations to effectively and inexpensively promote or market products and services to consumers and businesses.
A marketing strategy combines marketing goals in a comprehensive plan. An effective marketing strategy will use market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. When integrating digital marketing within the overall marketing strategy it allows an organisation to be more specific when targeting an audience as the business can receive detailed data on the target demographic and also how successful the organisations efforts are to target this group using tools such as google analytics. In addition to this it is easier for a business to track their return on investment more accurately compared to more traditional marketing channels.
1.2 Explain the strengths and weaknesses of digital marketing for different marketing applications
There are many advantages and disadvantages to using digital marketing for different applications. For example, when a business uses social media channels to promote a product or service, they can choose to use social media channels such as Facebook, Twitter, Google+ and more. Below I have explored the strengths and weaknesses of using digital media as a whole.
Advantages
Disadvantages
Direct contact with audience, the organisation can ask their target audience questions and receive feedback allowing them to not only meet their customer needs but exceed them.
A business can’t