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Understanding the Management Role

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Understanding the Management Role
Background
ENOC corporate consists of 12 different departments, which are as follows:
Group Management
Group Finance
Group Legal
Group Environment, Health, Safety, & Quality Compliance
Group Internal Audit
Group Purchasing and contracts
Group Engineering and Constructions
Group Corporate Services
Group Human Resources
Group Information Technology
Group Strategic Planning and Business Development
Group Brand and Marketing Management
They are all service providers for the ENOC Group of companies. I work for Group Brand and Marketing Management GBMM.
As Corporate Communications Manager, the purpose of my job is to guard the Corporate Brand Image and supervise the development of the ENOC identity and of other subsidiaries to ensure all marketing business communications are in line with ENOC’s identity standards. Moreover, I conceptualize, develop and execute all plans pertaining to media communications of ENOC and all its Companies.
For instance, I look after all the ENOC corporate literatures such as the corporate website, brochures, advertisements … etc. and showcase/promote their growth globally, and their diversity in the field of energy, by displaying their products and services.
The organization in relation to its purpose and its stakeholders
GBMM’s vision is “To make the ENOC Brand a symbol of how ENOC Group contributes to achieving economic development and prosperity for Dubai and the UAE” Source: GBMM Strategic Plan 2010 – 2014.
ENOC brand should be considered amongst its stakeholders as a wholly-owned government company that plays a big role in enhancing the economical development and good lifestyle of the city.
For example, ENOC provides cooking gas to all the hotel industry, households and restaurants. ENOC also provides the Dubai Electricity and Water Authority DEWA with oil that is used in the machines that generates electricity. It provides petrol for the cars, trucks, trains, and Jets and many more. So we can say that ENOC is plays

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