Preview

UnderArmour Analysis

Good Essays
Open Document
Open Document
1441 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
UnderArmour Analysis
Financial Analysis
In order to fully assess Under Armour’s strategies in the market, an analysis of all the current financial data is conducted through various measures. These financial measures include profitability, liquidity, leverage and activity ratios. The data is retrieved from the financial statements of Under Armour Inc. for the year of 2011.

Profitability Ratios
Under Armour Profitability Ratios for 2011 (in 000s)

Calculations
Result
Gross profit margin

= (1472684 – 759848)/1472684
= 48.40%
Operating profit margin

= 162767/1472684
= 11.05%
Net profit margin

= 96919/1472684
= 6.58%
Total return on assets

= (96919 + 3841)/919210
= 10.96%
Net return on total assets

= 96919/919210
= 10.54%
Return on stockholders’ equity

= 96919/636432
= 15.23%

Liquidity Ratios
Under Armour Liquidity Ratios for 2011 (in 000s)

Calculations
Result
Current ratio

Current Assets/Liabilities N/A
N/A
Quick ratio

Current Assets/Liabilities N/A
N/A
Working capital

- Given
= $506,056

Leverage Ratios
Under Armour Leverage Ratios for 2011 in (000s)

Calculations
Result
Total debt-to-assets ratio

= 77724/919210
= 8.46%
Long-term debt-to-capital ratio

Long term debt N/A
N/A
Debt-to-equity ratio

= 77724/636432
= 12.21%
Long-term debt-to-equity ratio

Long term debt N/A
N/A
Times-interest-earned ratio

= 162767/3841
= 42.38
Cash flow coverage ratio

= 15218/3841
= 3.96

Activity Ratios
Under Armour Activity Ratios for 2011 in (000s)

Calculations
Result
Days of inventory

= 324409/(759848/365)
= 155.83
Inventory turnover

= 759848/324409
= 2.34
Average collection period

Accounts receivable N/A
N/A
Total assets turnover

= 1472684/919210
= 1.60

Present Strategy
Vision, Mission, and Objectives
Mission: “to make all athletes better through passion, design, and the relentless pursuit of innovation”
Determine opportunities to expand

You May Also Find These Documents Helpful

  • Powerful Essays

    Ball Corporation (BLL), based in Broomfield, Colorado, is also a leading provider of consumer goods in the manufacturing industry. The financial reports are for the twelve month period ending December 2008. The Yahoo! Finance (2010) website was used to obtain the financial statements for the Ball Corporation.…

    • 2439 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    When evaluating a stock five types of ratios are considered: firm value ratios, profitability ratios, activity ratios, financial leverage ratios and liquidity ratios. After completing the proper calculations, assessments of the stock can be prepared. Starting with firm value ratios, Under Armour has earned a net worth of $1,259,559,000. The higher the number, the more valuable the firm is on paper, and to Under Armour, this number is fair compared to other competitors in the industry. Another firm value ratio includes book value and Under Armour possess a book value of $1,966,590,000. This number determines the value of the firm based on how much the company would have leftover in assets if it went out of business immediately. The higher the number the more valuable the company is. Profitability ratios include: return on sales, return on assets and gross profit margin. Under Armour has a 0.04 return on sales, which represents how much the company is able to keep as profits for each dollar of sales. The higher the number, the better ran the company is, and a value of 0.04, which is average compared to other competitors in the industry. The gross profit margin determines how much the company is able to keep as profit for each dollar of sales. Under Armour bears a gross profit…

    • 789 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Under Armour

    • 353 Words
    • 2 Pages

    Promotion: Under Armour is successful due to their promotion strategies. They use television, billboards, Internet ads, sponsorships, and social media to advertise their merchandise. They focus on many professional athletes to promote their products, in an attempt to make those watching feel more relatable. Their advertisements feature those of all races and ages to attract customers of all ages and races. They also utilize key sales strategies like coupons and sales that attract a majority of their customers. Promo codes and free shipping lure customers to their website and creates more value for the…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Under Armour can became the first in US is because they have great product. Under Armour has a significant impact, so an analyst should put more weight into it. This statement will has a short-term positive impact on this entity, which add to its value. This statement will lead to an increase profits for this entity.…

    • 1844 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Regarding the liquidity ratios, East Coast Yachts current ratio is below the median industry ratio. This implies the company has less liquidity than the industry in general. However, the current ratio is above the lower quartile, so there are companies in the industry with lower liquidity than East Coast Yachts. The company may have more predictable cash flows, or more access to short-term borrowing.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Innovation and Design leaders: help athletes of all skill levels achieve peak performance with every product brought to the market.…

    • 2653 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike’s mission statement is to bring inspiration and innovation to every athlete in the world. (NIKEiD, 2010)…

    • 697 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Adidas vs Nike Case Study

    • 2670 Words
    • 11 Pages

    Passion for Sport. This is Adidas. We consistently bring our passion to every single sport, wherever and whenever it is played. Whether it 's football in the park or the 100 meters at the Olympics - we have been there, we are there now, and we will always be there. Our dream is to bring our passion for sport, the athlete and the product, to anyone who comes into contact with Adidas.…

    • 2670 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Shangi La Case Study

    • 6024 Words
    • 25 Pages

    The generic strategy of the company Shangri La can be defined as a broad differentiation strategy, one that is seeking to differentiate the company’s product offering from rivals’ with attributes that will appeal to a broad spectrum of buyers.…

    • 6024 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Hosting Script

    • 1143 Words
    • 5 Pages

    M: Re engineered Sports Program WELCOMES you all to the 2011 ZONAL ATHLETIC MEET with its theme, BRIDGING SPORTS, BINDING PEOPLE…

    • 1143 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The History of Adidas

    • 3183 Words
    • 13 Pages

    Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the…

    • 3183 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Adidas

    • 604 Words
    • 3 Pages

    We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.…

    • 604 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Market Communication

    • 2187 Words
    • 9 Pages

    “Passion for sport. This is Adidas. We consistently bring our passion to every single sport, wherever and whenever it is played. Whether it 's football in the park or the 100meters at the Olympics - we have been there, we are there now, and we will always be there. Our dream is to bring our…

    • 2187 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    strategi pemasaran adidas

    • 1095 Words
    • 5 Pages

    1) We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.…

    • 1095 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Stakeholders

    • 844 Words
    • 4 Pages

    The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders.…

    • 844 Words
    • 4 Pages
    Satisfactory Essays