Swot and Value Chain Analysis of Under Armour
Case Study: UNDER ARMOUR
SWOT Analysis
S – Strength
Under Armour can became the first in US is because they have great product. Under Armour has a significant impact, so an analyst should put more weight into it. This statement will has a short-term positive impact on this entity, which add to its value. This statement will lead to an increase profits for this entity.
Loyalty Under Armour have their own market, they will not loss the any customer from this market, and this type benefit also became their strength, can let the Under Armour became the first sport equipment in US.
Innovative culture
A company with an innovative culture continuously produces new and inventive products. An innovative culture can boost a company’s brand value, because consumers associate the company with the latest products. Besides the brand boost, new products can help a company stay competitive in a tough market. If a company has the best product in a segment, they are likely to gain market share in that segment. Innovative culture has a significant impact, so an analyst should put more weight into it. Innovative Culture will have a long-term positive impact on the entity, which adds to its value. This qualitative factor will lead to a decrease in costs.
Free Endorsements
Free endorsements have a significant impact, so an analyst should put more weight into it. Free Endorsements will have a long-term positive impact on the entity, which adds to its value. These statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. Free Endorsements is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.
W – Weaknesses
Geographic Distribution
Limited of sales outside of the North American market were primarily the result of an emerging international penetration
SWOT Analysis
S – Strength
Under Armour can became the first in US is because they have great product. Under Armour has a significant impact, so an analyst should put more weight into it. This statement will has a short-term positive impact on this entity, which add to its value. This statement will lead to an increase profits for this entity.
Loyalty Under Armour have their own market, they will not loss the any customer from this market, and this type benefit also became their strength, can let the Under Armour became the first sport equipment in US.
Innovative culture
A company with an innovative culture continuously produces new and inventive products. An innovative culture can boost a company’s brand value, because consumers associate the company with the latest products. Besides the brand boost, new products can help a company stay competitive in a tough market. If a company has the best product in a segment, they are likely to gain market share in that segment. Innovative culture has a significant impact, so an analyst should put more weight into it. Innovative Culture will have a long-term positive impact on the entity, which adds to its value. This qualitative factor will lead to a decrease in costs.
Free Endorsements
Free endorsements have a significant impact, so an analyst should put more weight into it. Free Endorsements will have a long-term positive impact on the entity, which adds to its value. These statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. Free Endorsements is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.
W – Weaknesses
Geographic Distribution
Limited of sales outside of the North American market were primarily the result of an emerging international penetration