Uae Renewable Energy
IRENA@UAE: Realizing a Renewable Energy Future for the Middle East
The Power of Culture in Diplomacy and Public Relations
Mandy Vrieze
Executive Summary
The purpose of this case study analysis is to examine the public relations and public affairs aspects of cultural diversity within the context of the UAE help the government Masdar City in Abu Dhabi as headquarters for the new upcoming International Renewable Energy Agency (IRENA.) In February 2009 UAE put Edelman charge to stir UAE government in the right direction to win the votes for beating the renewable energy leaders against the tough competition against renewable energy enterprises such as Austria, Denmark and Germany. Edelman’s strategy to their success is due their tactics they uses in global politics and lobbying strategies in which it explains the documenting the origin of the city and branding evolution. The case I found related to some key concepts and terms that are used in the case study The Global Public Relations Handbook (Page 182), which are Soft power, Culture, and cultural diplomacy that became key factors in the success of branding the city and diplomacy tactics and overview framework.
Research
Edelman and UAE’s biggest challenge was to figure out how to win the IRENA headquarters The UAE vision created an inspiring image and multi-cultural hub for the rest of the world. Edelman’s case study contained secondary research in the case study contains 3 main focal points. First, UAE needed to differentiate itself by means of a unique branding in order to set it apart from its competitors. The secondary research Edelman used was using a survey which conducted in 25 countries among college-educated 1,000 residents from each country. The survey was categorized into three segments – Trusters, Neutral and Distrusters – with countries scoring below 50 are considered Distrusters.
Secondly, Edelman defined who UAE target audience of the political elites they needed to persuade and separated them
The Power of Culture in Diplomacy and Public Relations
Mandy Vrieze
Executive Summary
The purpose of this case study analysis is to examine the public relations and public affairs aspects of cultural diversity within the context of the UAE help the government Masdar City in Abu Dhabi as headquarters for the new upcoming International Renewable Energy Agency (IRENA.) In February 2009 UAE put Edelman charge to stir UAE government in the right direction to win the votes for beating the renewable energy leaders against the tough competition against renewable energy enterprises such as Austria, Denmark and Germany. Edelman’s strategy to their success is due their tactics they uses in global politics and lobbying strategies in which it explains the documenting the origin of the city and branding evolution. The case I found related to some key concepts and terms that are used in the case study The Global Public Relations Handbook (Page 182), which are Soft power, Culture, and cultural diplomacy that became key factors in the success of branding the city and diplomacy tactics and overview framework.
Research
Edelman and UAE’s biggest challenge was to figure out how to win the IRENA headquarters The UAE vision created an inspiring image and multi-cultural hub for the rest of the world. Edelman’s case study contained secondary research in the case study contains 3 main focal points. First, UAE needed to differentiate itself by means of a unique branding in order to set it apart from its competitors. The secondary research Edelman used was using a survey which conducted in 25 countries among college-educated 1,000 residents from each country. The survey was categorized into three segments – Trusters, Neutral and Distrusters – with countries scoring below 50 are considered Distrusters.
Secondly, Edelman defined who UAE target audience of the political elites they needed to persuade and separated them
References: Sriramesh, K., & Verčič, D. (2009). The global public relations handbook: Theory, research, and practice. New York: Routledge. Cultural Diversity: The Intention of Business, Business Forum, January-March, 44(1), pp.11-18. Miller, B., 2007. Cultural Anthropology. Boston: Allyn & Beacon. Robison, G., 2005. March 3, 2011 Category: Hotel Restaurant Yas Marina, Modern Arabian Hotel in Abu Dhabi Dubai Urban Development Framework, Dubai, UAE