Types of Sales Promotion
Good afternoon. My name is Edgars Sevastjanovs and I’m going to give a talk on sales promotion. Basically, I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then, in the second part, I’ll identify what sales promotions can be derected at. Afterwards, I’ll point out the most effective sales promotions strategies and to finish off, I’ll discuss different types of sales promotion.
Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch a new product or service, especially in times of economic uncertainty or where there is plenty of compeition in the market place. That's why using a consumer sales promotion can be a useful technique when in comes to customer acquisition or as an incentive to increase sales. Sales Promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). It is one of the seven aspects of the promotional mix..
These promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Specific sales promotions can be directed at clients, employees, customers, sales people, wholesalers, other businesses and companies, or retailers. Promotions that you intend to target at individual consumers are called consumer promotions, and those that are targeted at wholesalers, retailers, etc. have been coined as trade promotions.
In my next part, I’ll talk about sales promotions strategies.There are three strategies that are widely used to boost the sales promotion activities. These three strategies are; a push strategy, a pull strategy, and a combination of both. Let us have a glance at which strategy is follow in different case scenarios.
First, I’ll identify Push Strategies. A 'push' sales promotion strategy involves
Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch a new product or service, especially in times of economic uncertainty or where there is plenty of compeition in the market place. That's why using a consumer sales promotion can be a useful technique when in comes to customer acquisition or as an incentive to increase sales. Sales Promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). It is one of the seven aspects of the promotional mix..
These promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Specific sales promotions can be directed at clients, employees, customers, sales people, wholesalers, other businesses and companies, or retailers. Promotions that you intend to target at individual consumers are called consumer promotions, and those that are targeted at wholesalers, retailers, etc. have been coined as trade promotions.
In my next part, I’ll talk about sales promotions strategies.There are three strategies that are widely used to boost the sales promotion activities. These three strategies are; a push strategy, a pull strategy, and a combination of both. Let us have a glance at which strategy is follow in different case scenarios.
First, I’ll identify Push Strategies. A 'push' sales promotion strategy involves