Tour Operation Management
Contents Introduction 1 Defining tour operator 2 Effect of Current and recent trends and development on the tour operations sector 2 Tour operations sector 3 Holiday package 4 Audiences 4 Planning stages 5 Negotiation 7 Details of negotiation 7 Contracting: 8 Pricing details 8 Travel tour operators sell price 9 Brochure planning 9 E – Brochure 9 Appropriateness of E – brochure 10 A case study of Thailand E- brochure 10 Methods of distribution use to sell a holiday 11 Brochure distribution method 11 Website distribution method 12 Agent distribution method 13 Direct selling distribution method 14 Strategy used by tour operators 14 Offer new destination 15 Tactical decisions used by tour operator and incentive 15 Conclusion and recommendation 16 References 17
Introduction
Tour operators are the most important part of an international tourism industry, until recently; their role has been to exceed their original wholesale. The horizontal and vertical integration in the balance, now wield power a few powerful companies significant market and supply and demand for tourism, the impact can be considerable (Syratt, 2009).
Defining tour operator
The transportation, accommodation and other purchased, and separate components of a package, they sell to consumers directly or indirectly by combine.(Holloway, 2002).
Effect of Current and recent trends and development on the tour operations sector
The World Tourism Organization predicts that international tourism will carry on rising on the standard annual rate of 4%. E-commerce, tourism products, with the advent of the Internet, most items are in the business. Tourism has become a popular pastime worldwide. In 2008, increases of 1.9% of the arrival 922 million international tourists in 2007 were compared. International tourism receipts of U.S. $ 944 2008 billion (642 billion Euros) has achieved an increase of 1.8% in real terms (Swarbrroke, 1999).
Because the downturn
Introduction
Tour operators are the most important part of an international tourism industry, until recently; their role has been to exceed their original wholesale. The horizontal and vertical integration in the balance, now wield power a few powerful companies significant market and supply and demand for tourism, the impact can be considerable (Syratt, 2009).
Defining tour operator
The transportation, accommodation and other purchased, and separate components of a package, they sell to consumers directly or indirectly by combine.(Holloway, 2002).
Effect of Current and recent trends and development on the tour operations sector
The World Tourism Organization predicts that international tourism will carry on rising on the standard annual rate of 4%. E-commerce, tourism products, with the advent of the Internet, most items are in the business. Tourism has become a popular pastime worldwide. In 2008, increases of 1.9% of the arrival 922 million international tourists in 2007 were compared. International tourism receipts of U.S. $ 944 2008 billion (642 billion Euros) has achieved an increase of 1.8% in real terms (Swarbrroke, 1999).
Because the downturn
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