Tiger Beer
CONTENTS PAGE
1. Introduction
2. Survey Research
3. Customer
4. Marketing Mix
5. Conclusion and recommendations
6. Appendix
1.0 INTRODUCTION
Tiger beer is a household name in Singapore and it was a favourite beverage for any occasions that cab range from celebrations to social gatherings. The group decided to choose Tiger Beer as their marketing efforts and promotions were excellent, therefore the group decided to find out what makes Tiger beer marketing efforts and promotions so successful.
Launched in 1932, Tiger beer (Tiger) is Asia Pacific Brewery’s flagship brand. Over the years, Tiger Beer has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings, winning gold medals for its crisp, smooth, refreshing, well-balanced and flavorful taste.
Tiger Beer's distinctive taste comes from its quality ingredients and meticulous brewing process that involves over 200 quality checks. This European-style lager is brewed using only the finest natural ingredients like malted barley from Australia and Europe and bitter hops from Germany. The former adds body and flavor to the beer which many beer fans love; while the latter gives the brew its characteristic bitter zest.
What makes Tiger truly stand out is the special strain of yeast used in this bottom-fermented beer. This unique strain of yeast is specially cultured in Holland and it works slowly in the golden liquid at low temperatures instead of fizzling away on the surface of the 5% alcoholic brew. From brewing to the way it is served, Tiger is crafted to satisfy the thirst for the most refreshing and flavorful beer.
An award-winning beer, Tiger has also accumulated over 40 accolades, awards and distinctions. Some of the more notable awards include a Gold medal at the Brewing Industry International Awards in 1998, the equivalent of “the Oscar Awards for the
1. Introduction
2. Survey Research
3. Customer
4. Marketing Mix
5. Conclusion and recommendations
6. Appendix
1.0 INTRODUCTION
Tiger beer is a household name in Singapore and it was a favourite beverage for any occasions that cab range from celebrations to social gatherings. The group decided to choose Tiger Beer as their marketing efforts and promotions were excellent, therefore the group decided to find out what makes Tiger beer marketing efforts and promotions so successful.
Launched in 1932, Tiger beer (Tiger) is Asia Pacific Brewery’s flagship brand. Over the years, Tiger Beer has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings, winning gold medals for its crisp, smooth, refreshing, well-balanced and flavorful taste.
Tiger Beer's distinctive taste comes from its quality ingredients and meticulous brewing process that involves over 200 quality checks. This European-style lager is brewed using only the finest natural ingredients like malted barley from Australia and Europe and bitter hops from Germany. The former adds body and flavor to the beer which many beer fans love; while the latter gives the brew its characteristic bitter zest.
What makes Tiger truly stand out is the special strain of yeast used in this bottom-fermented beer. This unique strain of yeast is specially cultured in Holland and it works slowly in the golden liquid at low temperatures instead of fizzling away on the surface of the 5% alcoholic brew. From brewing to the way it is served, Tiger is crafted to satisfy the thirst for the most refreshing and flavorful beer.
An award-winning beer, Tiger has also accumulated over 40 accolades, awards and distinctions. Some of the more notable awards include a Gold medal at the Brewing Industry International Awards in 1998, the equivalent of “the Oscar Awards for the