Tierra Mia Swot Analysis Essay
Marketing Plan for Tierra Mia Coffee
Proposed by:
Team B
David Arcaro
Vanessa Espejo
Kenya Juarez
Luis Malave
Submitted to Dr. Goodstone
5/9/2014
Brief History
Established in 2008, Tierra Mia has quickly spread in Southern California and we are now making our way to Northern California. We first opened our doors in a small building location located in South Gate, Ca. From the very start, people loved the Latin taste in their coffee and it was the new hang out spot. Our mission, “To provide the freshest and best coffee, beverages, and pastries in a setting that is comfortable, contemporary, and highly reflective of Latin American culture.”. And from the looks of it, we have achieved our mission. Not only does Tierra Mia provide …show more content…
They spend this because they want their customers to have the best coffee that they can have. They can easily outshine other coffee shops with a distinctive and artful cup of flavorful coffee brewed from freshly roasted beans. We have a traditional way of making coffee, it leads our customers away from the more modern look that others have.
Weaknesses: because they spend such a vast amount on the coffee beans and farming they could easily go out of business do to overspending. Management of this self-owned business is different; we hire from the street and invest in others that have knowledge in the field as best we can.
Opportunities: Targeting a new market could potentially bring in revenue that others cannot generate. Potential drought that is causing competitors coffee beans to grow smaller, our locations for farms have yet to be effected.
Threats: Coffee Beans could possibly be affected in the mere future from the drought that is occurring in South America. The technology is slightly behind the competitors. We still use the Probat 3 barrel sample roaster from 1965; if it ain’t broke, don’t fix
Proposed by:
Team B
David Arcaro
Vanessa Espejo
Kenya Juarez
Luis Malave
Submitted to Dr. Goodstone
5/9/2014
Brief History
Established in 2008, Tierra Mia has quickly spread in Southern California and we are now making our way to Northern California. We first opened our doors in a small building location located in South Gate, Ca. From the very start, people loved the Latin taste in their coffee and it was the new hang out spot. Our mission, “To provide the freshest and best coffee, beverages, and pastries in a setting that is comfortable, contemporary, and highly reflective of Latin American culture.”. And from the looks of it, we have achieved our mission. Not only does Tierra Mia provide …show more content…
They spend this because they want their customers to have the best coffee that they can have. They can easily outshine other coffee shops with a distinctive and artful cup of flavorful coffee brewed from freshly roasted beans. We have a traditional way of making coffee, it leads our customers away from the more modern look that others have.
Weaknesses: because they spend such a vast amount on the coffee beans and farming they could easily go out of business do to overspending. Management of this self-owned business is different; we hire from the street and invest in others that have knowledge in the field as best we can.
Opportunities: Targeting a new market could potentially bring in revenue that others cannot generate. Potential drought that is causing competitors coffee beans to grow smaller, our locations for farms have yet to be effected.
Threats: Coffee Beans could possibly be affected in the mere future from the drought that is occurring in South America. The technology is slightly behind the competitors. We still use the Probat 3 barrel sample roaster from 1965; if it ain’t broke, don’t fix