Preview

Jj Bean Case Study

Satisfactory Essays
Open Document
Open Document
716 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Jj Bean Case Study
The Mission Statement and its Appropriateness
JJ BEAN’S Mission Statement
Considering the mission statement is to describe organizations’ present business and purpose, it should include three essential strategic factors such as who we are, what we do, and why we are here. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Based on these criteria, JJ Bean Inc. maintains a clear mission statement in order to identify itself in the coffee industry. As it introduces its mission statement through its business story that “We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”, it guides that JJ Bean …show more content…
Thus, here is the result of its evaluation based on the five remarkable factors in order to ensure for JJ Bean Coffee Rosters’ apparent value according to the Essentials of Strategic Management: The Quest For Competitive Advantage. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Additionally, while examining the mission statement of JJ Bean Coffee Rosters following the steps, you will find identifiable factors to recognize its present business scope.

Table 1. The result of examination for the necessary components of mission statement
“We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”
Core concept of a mission statement The identifications of JJ Bean Inc

Necessary descriptive components 1. Identity the company’s products or …show more content…
(Time & daySmall, 2013). This is because while the mission statement helps JJ Bean Coffee Rosters create competitive strategies for sustaining superior performance, it will also assist in expansion of core competency through its differentiation in the Toronto coffee marketplace. Additionally, not only the fact that an organization's core purpose remains unchanged over time in the business world, but also, a mission statement is not to emphasize who we will be, what we will do, and why we will be there to be suitable in a specific marketplace. (Essentials of Strategic Management: The Quest for Competitive Advantage,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Uop Mgt/598
    • 2158 Words
    • 9 Pages

    Uop Mgt/598

    Starbucks mission is a visionary statement that outlines the company’s objectives as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013). The company’s values include quality, passion, fully engaging customers, humanity and enjoyment of life, setting the standard for being good neighbors, and accountability (Starbucks, 2013). Starbucks currently sets the standard in one market sector: whole bean coffee distribution within the United States. However, as Team A consultants identified, the company jeopardizes its frontrunner industry position by not expanding. Team A consultants discussed two primary expansion opportunities, specifically expansion of the company’s product portfolio and expansion of the company’s primary product, coffee, into foreign markets. Although both expansion options provide great competitive advantage for Starbucks, expansion into strategic foreign markets provides the most opportunity for competitive advantage and is most aligned with the company’s values as it enables the company to set standards in new industry sectors and broaden the neighborhoods in which it serves.…

    • 2158 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    L.L.Bean case Study
    • 422 Words
    • 2 Pages

    L.L.Bean case Study

    1. Each catalog for L.L. Bean had a gestation period of about 9 months. Its creation included merchandising, design, product, and inventory specialists. The first step of its creation process is initial conceptualization followed by the preliminary forecasts of total sales. Then forecasts were developed by book. After the layout and pagination of the books, initial commitments to vendors were made. The subsequent step is that item forecasts were repeatedly revised and finally the items were fixed.…

    • 422 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    To Build or Buy
    • 1804 Words
    • 8 Pages

    To Build or Buy

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Strategic Plann Part3
    • 653 Words
    • 3 Pages

    Strategic Plann Part3

    Green Mountain Coffee Roasters has a wonderful expression for both its mission and vision statements. Its mission is to create the ultimate coffee experience in every life it touches from tree to cup. Its vision is to transform the way the world understands business. I have had the pleasure of performing a SWOT analysis. Now I will explain the objectives of my balanced scorecard based from GMCR mission, vision, and my SWOT analysis.…

    • 653 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Strategic Planning Model for Homeless Shelter
    • 1038 Words
    • 5 Pages

    Strategic Planning Model for Homeless Shelter

    An organization’s mission statement is an opportunity to convey in a concise and compelling way the difference the organization is aiming to make in the world. Stakeholders want to be part of making this happen and they want the organization to be remembered for this in the future. Thompson et al 2005 states a strategic vision…

    • 1038 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Woth Reference to Starbucks or Any Other Organisations You Know, to What Extent Do You Agree That a Clear Mission Statement Is Crucial to the Success of a Business?
    • 577 Words
    • 3 Pages

    Woth Reference to Starbucks or Any Other Organisations You Know, to What Extent Do You Agree That a Clear Mission Statement Is Crucial to the Success of a Business?

    With reference to Starbucks or any other organisations you know, to what extent do you agree that a clear mission statement is crucial to the success of a business?…

    • 577 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Strategic Plan, Part I: Conceptualizing a Business Essay Example
    • 689 Words
    • 3 Pages

    Strategic Plan, Part I: Conceptualizing a Business Essay Example

    The mission of a company is the unique purpose that sets it apart from other companies of its types and identifies the scope of the operation (Pearson & Robinson, 2009). The mission statement for the CupCake Café is “To provide our clientele with a cupcake made of quality ingredients that taste like grandma made them.” A vision statement presents a company’s strategic intent designed to focus the energies and resources of the company on achieving a desirable future (Pearson & Robinson, 2009). The vision for the CupCake Café is to expand by franchising the CupCake Café brand. The goal is to have a CupCake Café in every state.…

    • 689 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Jerry's Mission Statement
    • 136 Words
    • 1 Page

    Jerry's Mission Statement

    A mission statement is defined as “a statement of organization’s function in society, often identifying its customers, markets, products and technologies” (BOOK). Thus, the company Ben and Jerry’s has three individual mission statements: product, economic and social (“Our Values”). Furthermore, the product mission statement describes how the company aims to create good quality ice cream that impacts the earth and environment minimally (“Our Values”). Moreover, the economic mission statement is about creating an environment which benefits the company, stakeholders and the employees (“Our Values”). Lastly, the social mission statement explains how the company will “improve the quality of life locally, nationally and international” (“Our Values”).…

    • 136 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Unit 2 Assignment Tims Coffee Shop
    • 939 Words
    • 4 Pages

    Unit 2 Assignment Tims Coffee Shop

    The mission statement should contain what the plan is for the company in both the present and the future. It is basically explaining in short what the company stands for and what their mission is for the company. The mission statement for Tim’s Coffee Shoppe is:…

    • 939 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    NII Holding Case Summary
    • 1450 Words
    • 6 Pages

    NII Holding Case Summary

    MISSION STATEMENT: Providing service to the people with excellent location, quality products, and number one service. Having what the customers want, when they want, and how they want it.…

    • 1450 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mgt/230 Week 3
    • 867 Words
    • 4 Pages

    Mgt/230 Week 3

    Billions of people across the globe choose to have a cup of coffee each morning to start the day or as a morning work break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops can be found in most every city around the world. It is little wonder that coffee ranks among the world’s largest commodity markets second only to oil ("Dangerous Grounds: About the Show", 2013). Given diversity and competition in the market, the small startup company of Custom Coffee & Chocolate will require a clear mission statement, detailed business analysis, and tactical plans that will help it to increase market share within the Seattle community.…

    • 867 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Starbucks Management
    • 1239 Words
    • 5 Pages

    Starbucks Management

    Coffee is one of the most beloved beverages in the world. When you think of coffee, one company always spring to mind - Starbucks. There seems to be one on every block. Who is one of the geniuses in charge of this force to be reckoned with? Willard Dub Hay joined the Starbucks family in November 2002 as the senior vice president. His team handles the purchasing, blending, roasting, recipe development, and the education of Starbucks employees in coffee. He gained responsibility in 2005 by becoming responsible for all of their global coffee procurement. He travels to different regions which grow coffee all over the world, building relationships with generations of farmers (Promoting Sustainability in the Coffee Industry, 2012).…

    • 1239 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Desmidt's Argument Regarding The Relevance Of Mission Statements
    • 826 Words
    • 4 Pages

    Desmidt's Argument Regarding The Relevance Of Mission Statements

    The mission statement is the corner stone of strategic planning. Broad and simple in nature, mission statements provide clear direction for members of an organization and establishes the foundation for a firm’s values and ethics. To explain Desmidt’s (2016) argument regarding the relevance of mission statements: these statements are effective internal communication tools that can be leveraged to influence the beliefs, assumptions of an organization’s core, perennial and distinctive features (p. 897). An organization’s mission statement will remain constant: however, the corporate strategy may shift after implementation as a result of the evaluation of its effectiveness. Enterprise risk management is greatly influenced by business strategy.…

    • 826 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    A Virtual Business Design
    • 3218 Words
    • 13 Pages

    A Virtual Business Design

    According to the literature, a mission statement should outline “who we are, what we do, and why we are here” (Thompson, Stickland and Gamble 2005, 20). It acts as a key indicator of the stakeholder‟s wants and needs and is used so a firm can gain their…

    • 3218 Words
    • 13 Pages
    Best Essays
    Read More
  • Best Essays

    Starbucks Research Paper
    • 3399 Words
    • 14 Pages

    Starbucks Research Paper

    There are many competitors in the world of coffee. These companies take the simplicity of a coffee bean and create a complex beverage that people all over the world crave. The leading competitor in this industry is Starbucks Coffee Company. This company thrives on the quality of coffee it serves and its exceptional customer service. Starbucks’ mission statement states: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions:…

    • 3399 Words
    • 14 Pages
    Best Essays
    Read More

Related Topics