I first wanted to thank you for congratulating me on my recent promotion; I look forward to working with you on the new Apollo Shoes engagement. I have read all the information you sent me about Apollo Shoes to gain a better understanding of the company, and I feel like I have a firm grasp of the company structure and environment. After reviewing the company’s last three board of directors meetings, I determined what expertise would be necessary to carry out the audit on Apollo Shoes. If you can assign these staff to our audit team, the productivity and effectiveness of the audit will increase significantly.…
The success of TOM’s Shoes centers around the phenomena of Cause-Related Marketing. Blake Mycoskie, entrepreneur and self proclaimed ‘Chief Shoe Giver’ of TOM’s, traveled to Argentina originally and identified a need: that of children needing shoes. This need had the identifiable consequence of disease, which could be easily avoided were shoes to be supplied. It was then a process of identifying a target demographic (in his case, young people between High School and College age) and the vehicle: one pair of shoes to a child for every pair sold to a customer.…
The book starts off with Alvin Day sharing his personal story- a chapter he titled “Barefoot in Paradise.” This is used to describe his living conditions in Jamaica, a place that is considered paradise to some. The book further explained the process of transformation in the other chapters by explaining each law. The book is arranged into nine (9) chapters. The transition into each chapter is very easy because they build on each other. There is also an action item at the end of each chapter to challenge the reader to correct actions. The book lends itself to providing the building blocks necessary for success. Alvin Day exposes readers to the seven (7) universal laws that will help even the common person to achieve excellence. These are the…
Kendall shut the front door behind him, looking down to his feet at his brand-new pair of Spiderman sneakers. His eyes lit up and his lips crinkled into a smile as the shoes glowed with every step he took. They had caught his attention the second he laid his eyes on them with his other mom at the department store.…
This book helps bring about a better clear and understanding to topics that not many people go into deep discussion about. He helps give a wider range of information about generals and peoples stories throughout the year of 1776. His audience you could say for this book was a larger scale of scholars, college students for sure and many others who are interested in learning more about history and how things came about. The book though does start off a little slow at the beginning. Trying to bring up the subjects he would be…
Beyoncé’s Visual album paid tribute to the struggles that black women have been going through for centuries. The album shows the strength, courage, and resiliency that black women possess to overcome these obstacles. Beyoncé teaches her audience about infidelity, abandonment, and hope and healing for black women.…
The book, Honor and the American Dream: Culture and Identity in a Chicano Community, and the film, Salt of the Earth, both relay to their audience, the pursuit of happiness within the Chicano community in which they live. These works aim to show how Mexican-American immigrants fight to keep both their honor and value systems alive in the United States of America, a country which is foreign to their traditions. The Mexican-Americans encountered in these works fight for their culture of honor in order to define themselves in their new homeland, a homeland which honors the American dream of successful capitalism.…
The philanthropic for profit model allows for a sustainable continuous business to help children all over the world in need because of the profit it is able to turn. It also allows for interns to strengthen his or her resumes with an updated work summary of the experience they gained at TOMS. The interns are also provided with guidance on future development career goals. The philanthropic for profit model however, may make people in poor countries dependent upon the good will of others rather than creating opportunities for them to better themselves. As a for profit business, TOMS will constantly have to balance the financial aspects of its for-profit business with the humanitarian elements of its philanthropic organization. It will be necessary for TOMS to monitor business activities such as factory compliance, sustainability, finances, and even its Shoe Drop operations in order to maintain appropriate business conduct. The company will also need to innovate at a constant. With consumer tastes constantly changing, TOMS must remain vigilant regarding new designs and products. The risks of outdated styles and designs plague the fashion industry. Therefore, TOMS must remain proactive in managing these risks to…
The baby boomer generation may be a difficult group to reach for this company. First I don’t think canvas shoes are primary footwear for this group. The advertising campaign they have possibly will not reach them also as most of it is done thru the internet and unconventional media outlets. I also don’t think they will react well to the buy one set of shoes and they will donate a pair on your behalf. I believe they will be skeptical about who the shoes will be donated to. They are a bit more financially conservative when it comes to buying things that are not essential.…
There are many unprivileged individuals around the globe that are being given a second chance in life. Due to the programs and event, TOMS Shoes is changing the world by covering life threatening needs like the having clean water and restored vision to covering their feet so they can get an education. It took one person to start this mission and now it is supported by several local and international organizations. TOMS Shoes keeps growing thanks to the support of many loyal customers that understand the necessity of helping those in needs. This organization has a bright future as it is changing the world and adding positivity into today’s…
The book is associated with the other five Wolves of the Beyond books Lone Wolf, Shadow Wolf, Watch Wolf, Spirit Wolf, and Star Wolf.…
Using the Grounds Theory approach our group determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below.…
Although TOMS Corporation is profitable and well known, like all companies, they have many issues that challenges that affect their organizational outcomes. Examples of their issues and challenges include their one-for-one business model, minimal advertising, and the continuing amount of retailer complaints. There are also inadequate and poorly fitting elements of TOMS focal organization in the context of the changing environment. In order for TOMS to expand its brand and market share to its already successful business, they must find solutions to resolve these problems.…
Literary criticism is the assessment of literature pertaining to the critic’s reaction towards the text. We learn that there is a multitude of modes that influence which way we analyze the work. One in particular being Feminist criticism, initially developed to convict men of their prejudice towards women (Approaches to Literature). Feminist writers such as Virginia Woolf, argue that women should be able to write what they desire without any concern about their gender (Feminist Criticism). Feminist criticism stresses three main ideas, one being that social and political aspects of a woman’s life should be the main focus. It also endeavors for the re-analysis of works that have already been examined and for literature and its analysis to be from androgynous views and experience (Feminist Analysis: Literary Criticism). Feminist criticism can be segregated into power, victim and androgynous interpretations, all perspectives containing the female experience. In The Red Shoes by Clarissa Pinkola Estés, we witness the calamity of a poor motherless child striving to maintain the possession of the only sentimental thing she has in her life; her red shoes. As this impecunious little girl follows her desire for the red shoes and eventually achieves it, she is punished and falls into a life of disability. Her story of the fight for what she desires can therefore be classified into the victim feminist perspective.…
In the Hans Christian Andersen fairy tale “The Red Shoes,†the color red appears on multiple occasions, each time symbolizing something different. The shifts in the meaning of the color can be related to the action in the story, and how Karen is feeling or being affected by her surroundings.…
