Thesis on Ranbaxy
PRESENTATION ON INTERIM EVALUATION OF MANAGEMENT THESIS
SUBMITTED TO:- MR. AJAY PATOLE PRESENTED BY:- ASHISH RAHATE (8NBNG169)
A Thesis on “TO STUDY PROMOTIONAL STRATEGY ADOPTED BY RANBAXY LABORATORIES LTD RELATED TO RANITIDINE-150mg (Antiulcerant) IN NAGPUR CITY”
INTRODUCTION
OBJECTIVES:-
To study the overview of Indian Pharmaceutical
Market. To study the culture of Ranbaxy Lab. To find out the promotional strategies used by Ranbaxy with respect to ‘Histac’ tab. To find out various promotional strategies used by Ranbaxy to acquire market share in Nagpur city. To study the competitors of ‘Histac’ in pharma market. To study the perceptions of Doctors on sales of ‘Histac’
LIMITATIONS:The scope of study is limited to Nagpur City only. There may be discrepancies in the actual data and
the recorded data due to misinterpretations. Topic is vast but availability of information and timeline is short. Unable to meet the decision maker of the organization.
SALES PROMOTION
Definition: Sales promotion can be defined as an activity taken up to boost the sales of a product.
Purpose of Sales promotion:Encourage the customers to try a new product. Attract new customers Encourage the customers to use the product or service and make them brand loyal.
INDUSTRY PROFILE
The Indian Pharmaceutical Industry today is in the
front rank of India’s science-based industries . The Indian Pharma Industry is estimated to be worth $ 4.5 billion, growing at about 8 to 9 percent annually. The Indian Pharmaceutical sector is highly fragmented with more than 20,000 registered units Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others .
COMPANY PROFILE
Ranbaxy Laboratories Limited, India's largest
pharmaceutical company Ranked 8th amongst the global generic pharmaceutical companies The Company has a global footprint in 49 countries, world-class
SUBMITTED TO:- MR. AJAY PATOLE PRESENTED BY:- ASHISH RAHATE (8NBNG169)
A Thesis on “TO STUDY PROMOTIONAL STRATEGY ADOPTED BY RANBAXY LABORATORIES LTD RELATED TO RANITIDINE-150mg (Antiulcerant) IN NAGPUR CITY”
INTRODUCTION
OBJECTIVES:-
To study the overview of Indian Pharmaceutical
Market. To study the culture of Ranbaxy Lab. To find out the promotional strategies used by Ranbaxy with respect to ‘Histac’ tab. To find out various promotional strategies used by Ranbaxy to acquire market share in Nagpur city. To study the competitors of ‘Histac’ in pharma market. To study the perceptions of Doctors on sales of ‘Histac’
LIMITATIONS:The scope of study is limited to Nagpur City only. There may be discrepancies in the actual data and
the recorded data due to misinterpretations. Topic is vast but availability of information and timeline is short. Unable to meet the decision maker of the organization.
SALES PROMOTION
Definition: Sales promotion can be defined as an activity taken up to boost the sales of a product.
Purpose of Sales promotion:Encourage the customers to try a new product. Attract new customers Encourage the customers to use the product or service and make them brand loyal.
INDUSTRY PROFILE
The Indian Pharmaceutical Industry today is in the
front rank of India’s science-based industries . The Indian Pharma Industry is estimated to be worth $ 4.5 billion, growing at about 8 to 9 percent annually. The Indian Pharmaceutical sector is highly fragmented with more than 20,000 registered units Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others .
COMPANY PROFILE
Ranbaxy Laboratories Limited, India's largest
pharmaceutical company Ranked 8th amongst the global generic pharmaceutical companies The Company has a global footprint in 49 countries, world-class