The Study of Fdi Strategy for Lenovo Group
Business School
The study of FDI strategy for Lenovo Group
Module Title: International finance and investment
Module NO: 56357
Level: 7
Module Leader: Dr. Peijie Wang
Student ID: 200900219
Text Word count: 2600
Submission Date: 05/04/2011
Introduction
The Lenovo Group
Lenovo Group is committed for superior personal computer creating, the company based on the business model which is oriented for innovation, high efficiency and the customer satisfaction, besides the company is also actively entering the new market. The Group is formed by Lenovo Group and the former business division of IBM Personal Computer that to undertake the creation, manufacturing as well as to sale reliable, high quality, safe-to-use technology products and it also provides professional services around the world.
These are some details which are related to the development of Lenovo Group:
● Lenovo operates its business more than 60 countries and provides personal computers for more than 160 countries in the world.
● Lenovo Group has a unique business structure which is divided into the emerging market and mature market for coping with its market characteristics in response to rapid and effective implementation for appropriate strategies.
● Lenovo is the fourth largest PC manufacturers in the world, and it is also the top five PC supplier in which grows the fastest. Since 1997, Lenovo has been kept the first place in Chinese domestic markets, and now the company is accounting for over thirty percent into the share of personal computer market.
● In January of 2011, Lenovo Group announced that it established a joint venture with NEC Corporation so that they jointly established Japan 's largest personal computer group. Lenovo will be leading the way in the world 's top three personal computer market.
● Topping world-class R & D team stationed in the Yamato Research Institute in Japan, Chinese Beijing, Shanghai, Shenzhen and the Raleigh in North Carolina of United
The study of FDI strategy for Lenovo Group
Module Title: International finance and investment
Module NO: 56357
Level: 7
Module Leader: Dr. Peijie Wang
Student ID: 200900219
Text Word count: 2600
Submission Date: 05/04/2011
Introduction
The Lenovo Group
Lenovo Group is committed for superior personal computer creating, the company based on the business model which is oriented for innovation, high efficiency and the customer satisfaction, besides the company is also actively entering the new market. The Group is formed by Lenovo Group and the former business division of IBM Personal Computer that to undertake the creation, manufacturing as well as to sale reliable, high quality, safe-to-use technology products and it also provides professional services around the world.
These are some details which are related to the development of Lenovo Group:
● Lenovo operates its business more than 60 countries and provides personal computers for more than 160 countries in the world.
● Lenovo Group has a unique business structure which is divided into the emerging market and mature market for coping with its market characteristics in response to rapid and effective implementation for appropriate strategies.
● Lenovo is the fourth largest PC manufacturers in the world, and it is also the top five PC supplier in which grows the fastest. Since 1997, Lenovo has been kept the first place in Chinese domestic markets, and now the company is accounting for over thirty percent into the share of personal computer market.
● In January of 2011, Lenovo Group announced that it established a joint venture with NEC Corporation so that they jointly established Japan 's largest personal computer group. Lenovo will be leading the way in the world 's top three personal computer market.
● Topping world-class R & D team stationed in the Yamato Research Institute in Japan, Chinese Beijing, Shanghai, Shenzhen and the Raleigh in North Carolina of United