UNIT 10 ASSIGNMENT 1 KATHERINE A MOHR
Growth Strategies, Innovation, Alliances, Execution - Lenovo
Assignment 1
DB4008 Unit 10
Katherine A. Mohr
Capella University
katwomanrules@hotmail.com
Instructor: Dr. Daniel Mays
Introduction
The intense level of heavyweight competition in the personal electronics industry has generated a challenging measure of difficulty for the survival of start-up companies within this realm. There are a variety of innovatively strategic, behind closed door processes, each manufacturer engages in, when attempting to bring their products to market. The manner in which these products are globally deployed into the consumers’ hands, becomes as unique a process as the companies themselves are. There are however, several similarities in the strategic planning each company employs when introducing their products into the market place. Growth, innovation, alliances and execution are just a sampling of these shared commonalities that will be expanded upon throughout this document (Holstein 2014). The heavies of the hand-held electronics hitters in the industry as of the fourth quarter in 2014, are the likes of Apple, Samsung and Lenovo (Statistica 2014).
Of the three contenders in the hand-held personal electronics industry, Lenovo Group Limited, is of the most ambitious. Their assets currently range over $10.5 billion, which have experienced an increase in revenue of 7% from that of the previous year (Lenovo 2014). A study of Lenovo Group Limited will be used as the basis for an in-depth analysis on organizational growth strategies, and their execution will be outlined. Lenovo will be properly introduced; and an exploration of their hand-held personal electronics division, and the competitive market environment will be reviewed as well. Following this review, Lenovo’s competencies and resources, as well as their partnerships and alliances will be evaluated. In order to identify opportunities for the success of Lenovo’s future growth, a comparison of the blue
Assignment 1
DB4008 Unit 10
Katherine A. Mohr
Capella University
katwomanrules@hotmail.com
Instructor: Dr. Daniel Mays
Introduction
The intense level of heavyweight competition in the personal electronics industry has generated a challenging measure of difficulty for the survival of start-up companies within this realm. There are a variety of innovatively strategic, behind closed door processes, each manufacturer engages in, when attempting to bring their products to market. The manner in which these products are globally deployed into the consumers’ hands, becomes as unique a process as the companies themselves are. There are however, several similarities in the strategic planning each company employs when introducing their products into the market place. Growth, innovation, alliances and execution are just a sampling of these shared commonalities that will be expanded upon throughout this document (Holstein 2014). The heavies of the hand-held electronics hitters in the industry as of the fourth quarter in 2014, are the likes of Apple, Samsung and Lenovo (Statistica 2014).
Of the three contenders in the hand-held personal electronics industry, Lenovo Group Limited, is of the most ambitious. Their assets currently range over $10.5 billion, which have experienced an increase in revenue of 7% from that of the previous year (Lenovo 2014). A study of Lenovo Group Limited will be used as the basis for an in-depth analysis on organizational growth strategies, and their execution will be outlined. Lenovo will be properly introduced; and an exploration of their hand-held personal electronics division, and the competitive market environment will be reviewed as well. Following this review, Lenovo’s competencies and resources, as well as their partnerships and alliances will be evaluated. In order to identify opportunities for the success of Lenovo’s future growth, a comparison of the blue
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