the product
The product The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, accessories and services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones , and discontinue old ones that are no longer needed or wanted by the customer.
Coco secret knows its position just to be a small company and have to compete with a ton of big giants like the face shop and the body shop. Therefore, the products of Coco secret are special and unique. They are virgin coconut oil and extra virgin coconut oil. They take full advantage of the image of a company from a country in which agriculture industry accounts for more than 70% - Vietnam. The virgin coconut oil is filled in a 60ml tube and sold in a form of a combination of 3 tubes. On the other hand, the extra virgin coconut oil is produced in a 500ml tube and
The price
Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay.
As I have mentioned above, the Coco secret have to compete with many giants in other to get some niche market in this beauty industry. Providing quality product at the lowest possible price has always been one of the main concerns of Coco secret. In other to do that, one of the ways they use is
Coco secret knows its position just to be a small company and have to compete with a ton of big giants like the face shop and the body shop. Therefore, the products of Coco secret are special and unique. They are virgin coconut oil and extra virgin coconut oil. They take full advantage of the image of a company from a country in which agriculture industry accounts for more than 70% - Vietnam. The virgin coconut oil is filled in a 60ml tube and sold in a form of a combination of 3 tubes. On the other hand, the extra virgin coconut oil is produced in a 500ml tube and
The price
Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay.
As I have mentioned above, the Coco secret have to compete with many giants in other to get some niche market in this beauty industry. Providing quality product at the lowest possible price has always been one of the main concerns of Coco secret. In other to do that, one of the ways they use is