Consultancy Report
MARY KAY COSMETICS (U.K.) LTD.
BUSINESS CONSULTANCY REPORT
MBA660B_13S1 INT 'L BUSINESSCONSULT.
SUMMER 1 2013
Prepared by:
DISCLAIMER
MATERIAL PRESENTED IN THIS DOCUMENT IS WORK SUPPORTED BY QUINNIPIAC UNIVERSITY. ANY OPINIONS, FINDINGS, CONCLUSIONS, OR RECOMMENDATIONS ARE THOSE OF THE AUTHORS AND DO NOT REFLECT THE VIEWS OF QUINNIPIAC UNIVERSITY, ITS EMPLOYEES OR ITS ADMINISTRATION.
NOTE: The material presented in this report hails from primary market data, the most recent financial data made public and interpreted via professional analysis of the data. I am confident that the information hereafter and professional recommendations presented will serve as tool for informed and educated business decisions on behalf of the Mary Kay (U.K.) Ltd. organization.
TABLE OF CONTENTS
TABLES INVENTORY ………….................................................................................... 4
EXECUTIVE SUMMARY ............................................................................................... 5
INTRODUCTION ............................................................................................................. 8
ANALYSIS OF CLIENT BUSINESS .............................................................................. 9
Company Description and History ........................................................................ 9
Current Industry Trends........................................................................................ 12
Target Markets and Consumer Profiles................................................................ 14
Management......................................................................................................... 16
The Workforce..................................................................................................... 17
OVERALL FINDINGS .................................................................................................. 19
Fiscal
BUSINESS CONSULTANCY REPORT
MBA660B_13S1 INT 'L BUSINESSCONSULT.
SUMMER 1 2013
Prepared by:
DISCLAIMER
MATERIAL PRESENTED IN THIS DOCUMENT IS WORK SUPPORTED BY QUINNIPIAC UNIVERSITY. ANY OPINIONS, FINDINGS, CONCLUSIONS, OR RECOMMENDATIONS ARE THOSE OF THE AUTHORS AND DO NOT REFLECT THE VIEWS OF QUINNIPIAC UNIVERSITY, ITS EMPLOYEES OR ITS ADMINISTRATION.
NOTE: The material presented in this report hails from primary market data, the most recent financial data made public and interpreted via professional analysis of the data. I am confident that the information hereafter and professional recommendations presented will serve as tool for informed and educated business decisions on behalf of the Mary Kay (U.K.) Ltd. organization.
TABLE OF CONTENTS
TABLES INVENTORY ………….................................................................................... 4
EXECUTIVE SUMMARY ............................................................................................... 5
INTRODUCTION ............................................................................................................. 8
ANALYSIS OF CLIENT BUSINESS .............................................................................. 9
Company Description and History ........................................................................ 9
Current Industry Trends........................................................................................ 12
Target Markets and Consumer Profiles................................................................ 14
Management......................................................................................................... 16
The Workforce..................................................................................................... 17
OVERALL FINDINGS .................................................................................................. 19
Fiscal
Bibliography: Brinkley, R. (2013, May 23). $3 billion in beauty: Inside the Mary Kay factory and lab : FDLuxe. Retrieved June 7, 2013, from http://fdluxe.dallasnews.com/2013/05/pink-lipstick.html/ Do-It-Yourself! At-home beauty trend takes off HBA GLOBAL EXPO & CONFERENCE 2013 Exhibitor Directory. (n.d.). Retrieved June 13, 2013, from http://hba13.mapyourshow.com/5_0/search.cfm? Kearns, M Mary Kay Sees Record Sales and Contest Entries During 50th Anniversary Year | Business Wire. (2013, May 21). Retrieved June 7, 2013, from http://www.businesswire.com/news/home/20130521006371/en/Mary-Kay-Sees-Record-Sales-Contest-Entries Mary Kay UK Mens Make-Up UK | Male Cosmetics MakeUp Shop For Men. (n.d.). Retrieved June 22, 2013, from http://www.mensmake-up.co.uk / Perella, M Singh, L. (2012, May 12). Economical analysis of Cosmetic Industry [Video file]. Retrieved from http://www.slideshare.net/lovee911/economical-analysis-of-cosmetic-industry United Kingdom Demographics Profile 2013