The Perception of Hollywood Movie Towards Local Movie
Table of Contents
Table of Contents ii
LIST OF TABLES iv
LIST OF FIGURES v
Chapter 1 1
INTRODUCTION 1
1.1 Background of the study 1 1.2 Background of the Research and Research Question 3 1.3 Research Objectives 4 1.4 Significance and Justification for the Study 4 1.5 Research Scope 5 1.6 Definition of the Key Terms 6 1.7 Organization of Research 8
CHAPTER 2 9
LITERATURE REVIEW 9
2.1 Introduction 9 2.2 Independent Variable 9 2.2.1 The Perception of Students towards Hollywood Movies and Local Movies 9 2.3 Dependent Variables 11 2.3.1 Social Norms 11 2.3.2 Peer Perception 12 2.3.3 Actor’s Performances 12 2.3.4 Storyline 13
CHAPTER 3 15
RESEARCH METHODS 15
3.1 Development of Research Framework and Hypotheses 15 3.1.1 Development of Research Framework 15 3.1.2 Hypotheses Development 16 3.2 Research Design 17 3.3 Research Instrument 17 3.4 Sampling Plan 18 3.5 Data Collection Method 18 3.6 Data Analysis Method 19
CHAPTER 4 20
ANALYSIS 20
4.1 Introduction 20 4.2 Demographic Profile of Respondents 20 4.3 Reliability Analysis 21 4.4 Mean Analysis 23 4.5 Paired Samples T-test 25 4.6 Summary 26
CHAPTER 5 27
CONCLUSION 27
5.1 Introduction 27 5.2 Research Findings 27 5.3 Knowledge Implication 27 5.4 Managerial Implication 28 5.5 Discussion 28 5.6 Limitations of the Study 29 5.7 Recommendations for Future Study 30 5.8 Conclusion 30
References 32
Appendix 34
LIST OF TABLES
Table 1.1: KEY TERMS 7
Table 4.1 :DEMOGRAPHIC PROFILE 20
Table 4.2: INTER-ITEM CONSISTENCY ANALYSIS FOR HOLLYWOOD MOVIES 21
Table 4.3: INTER-ITEM CONSISTENCY ANALYSIS FOR LOCAL MOVIES 22
Table 4.4: MEAN ANALYSIS FOR HOLLYWOOD MOVIES 23
Table 4.5: MEAN ANALYSIS FOR LOCAL MOVIES 24
Table 4.6: PAIRED SAMPLES T-TEST 25
LIST OF FIGURES
Figure
Table of Contents ii
LIST OF TABLES iv
LIST OF FIGURES v
Chapter 1 1
INTRODUCTION 1
1.1 Background of the study 1 1.2 Background of the Research and Research Question 3 1.3 Research Objectives 4 1.4 Significance and Justification for the Study 4 1.5 Research Scope 5 1.6 Definition of the Key Terms 6 1.7 Organization of Research 8
CHAPTER 2 9
LITERATURE REVIEW 9
2.1 Introduction 9 2.2 Independent Variable 9 2.2.1 The Perception of Students towards Hollywood Movies and Local Movies 9 2.3 Dependent Variables 11 2.3.1 Social Norms 11 2.3.2 Peer Perception 12 2.3.3 Actor’s Performances 12 2.3.4 Storyline 13
CHAPTER 3 15
RESEARCH METHODS 15
3.1 Development of Research Framework and Hypotheses 15 3.1.1 Development of Research Framework 15 3.1.2 Hypotheses Development 16 3.2 Research Design 17 3.3 Research Instrument 17 3.4 Sampling Plan 18 3.5 Data Collection Method 18 3.6 Data Analysis Method 19
CHAPTER 4 20
ANALYSIS 20
4.1 Introduction 20 4.2 Demographic Profile of Respondents 20 4.3 Reliability Analysis 21 4.4 Mean Analysis 23 4.5 Paired Samples T-test 25 4.6 Summary 26
CHAPTER 5 27
CONCLUSION 27
5.1 Introduction 27 5.2 Research Findings 27 5.3 Knowledge Implication 27 5.4 Managerial Implication 28 5.5 Discussion 28 5.6 Limitations of the Study 29 5.7 Recommendations for Future Study 30 5.8 Conclusion 30
References 32
Appendix 34
LIST OF TABLES
Table 1.1: KEY TERMS 7
Table 4.1 :DEMOGRAPHIC PROFILE 20
Table 4.2: INTER-ITEM CONSISTENCY ANALYSIS FOR HOLLYWOOD MOVIES 21
Table 4.3: INTER-ITEM CONSISTENCY ANALYSIS FOR LOCAL MOVIES 22
Table 4.4: MEAN ANALYSIS FOR HOLLYWOOD MOVIES 23
Table 4.5: MEAN ANALYSIS FOR LOCAL MOVIES 24
Table 4.6: PAIRED SAMPLES T-TEST 25
LIST OF FIGURES
Figure
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