The Evolution and Effect of New Media
The Evolution and Effect of the New Media
Salma Ibrahim Abou Harga
Supervised by: Dr. Ahmed Amin
Submitted to the department of Media Economics Date: 14/12/2013
The Evolution and effect of New Media
I. Introduction
II. What is media-economics?
a. Economics.
i. Overview
1. Demand and supply
2. Economic Structure
3. Market Structure
b. Media
i. overview
1. Broadcasting media
2. Print media
III. New media
a. Economics of new media
b. Technology of new media
IV. The effect of new media
a. On traditional media
b. On the world
What is media economics?
The media economics is a sub field from the economics department which examines the interaction between the media consumer and supplier regarding the products as well as the market structure for a consumers’ point of view. (Wildman, Li & Napoli, 2006)
Another definition of media economics is implementing the economics concepts, principles, and theories on the mass media organizations in order to study the macro and micro-economic effects. The media economics study has reached a considerable development and growth rate for the past 40years. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)
In this study, the author relates the history of media economics to the history of economics itself as media is a sub division of the economics study. By the 1950, the media industry represented good material to be studied by economist as it presented the supply and demand sides of the market by the content providers – information and entertainment- and the audiences or consumers. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)
Economics overview
The author identifies the media economics field as a very essential study for media student or people who want to pursue a career in the media industry. As when studying media economics, the student wildly for an economic prespective but also he/she
Salma Ibrahim Abou Harga
Supervised by: Dr. Ahmed Amin
Submitted to the department of Media Economics Date: 14/12/2013
The Evolution and effect of New Media
I. Introduction
II. What is media-economics?
a. Economics.
i. Overview
1. Demand and supply
2. Economic Structure
3. Market Structure
b. Media
i. overview
1. Broadcasting media
2. Print media
III. New media
a. Economics of new media
b. Technology of new media
IV. The effect of new media
a. On traditional media
b. On the world
What is media economics?
The media economics is a sub field from the economics department which examines the interaction between the media consumer and supplier regarding the products as well as the market structure for a consumers’ point of view. (Wildman, Li & Napoli, 2006)
Another definition of media economics is implementing the economics concepts, principles, and theories on the mass media organizations in order to study the macro and micro-economic effects. The media economics study has reached a considerable development and growth rate for the past 40years. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)
In this study, the author relates the history of media economics to the history of economics itself as media is a sub division of the economics study. By the 1950, the media industry represented good material to be studied by economist as it presented the supply and demand sides of the market by the content providers – information and entertainment- and the audiences or consumers. (J. Downing, D. McQuail, P. Schlesinger, & E. Wartella, 2004)
Economics overview
The author identifies the media economics field as a very essential study for media student or people who want to pursue a career in the media industry. As when studying media economics, the student wildly for an economic prespective but also he/she
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