Preview

The Coca-cola Company and Water Neutrality Initiative

Satisfactory Essays
Open Document
Open Document
496 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Coca-cola Company and Water Neutrality Initiative
Man230
Dr.D

Coca-Cola's Water Neutrality Initiative

1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders' concerns, and how did their expectations differ from the company's performance?

2. If you applied the strategic radar screens model to this case, which of the eight environments would be most significant, and why?

3. Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case?

4. How did TCCC use stakeholder engagement and dialogue to improve its responses to this issue, and what were the benefits of engagement to the company?

5. In your opinion, did TCCC respond appropriately to this issue? Why or why not?
6.
7. Man230
8. Dr.D
9.
10. Coca-Cola's Water Neutrality Initiative
11.
12.
13. 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders' concerns, and how did their expectations differ from the company's performance?
14.
15. 2. If you applied the strategic radar screens model to this case, which of the eight environments would be most significant, and why?
16.
17. 3. Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case?
18.
19. 4. How did TCCC use stakeholder engagement and dialogue to improve its responses to this issue, and what were the benefits of engagement to the company?
20.
21. 5. In your opinion, did TCCC respond appropriately to this issue? Why or why not?
22. Man230
23. Dr.D
24.
25. Coca-Cola's Water Neutrality Initiative
26.
27.
28. 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders' concerns, and how did their expectations differ from
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Resource: “over 30 Workers Trapped After Chilean Copper Mine Collapse” Article Found in the Electronic Reserve Readings. Research Additional Articles and Information About the Chilean Mine Collapse. Write a 700- to 1,
    • 1340 Words
    • 6 Pages

    Resource: “over 30 Workers Trapped After Chilean Copper Mine Collapse” Article Found in the Electronic Reserve Readings. Research Additional Articles and Information About the Chilean Mine Collapse. Write a 700- to 1,

    Keeping good records is a key in any good business and it helps companies find key areas where they feel they can improve. Coke and Pepsi are two large named soda distributers that have been along for many years and are constantly being compared. Before obtaining both companies financial statements, I was kind of clueless in who was more financially set but knew both were respectable companies. In this essay, I am going to compare the two companies giving you a complete analysis of each regarding the health and future of the company, along with possible improvements that could be made to improve the company. I am going to compare these companies by taking the financial record sheets and using them to do different ratios and analysis that will help support my decisions. At the end of the essay I feel you will understand why I feel the way I do and why I feel which company will have the most long term success.…

    • 1340 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    BUS 478 memo week 2 cola wars
    • 487 Words
    • 2 Pages

    BUS 478 memo week 2 cola wars

    Moreover, the case also mentioned about the unequal responsibility in terms of expenses for the bottlers and the concentrate producers. Concentrate producers, like Coca-Cola and Pepsi, requires relatively small investment to build a plant compared to the bottlers, and concentrate producers’ major costs were only for advertising, promotion, and market research. In contrast, bottlers’ factories require a more substantial amount of investment, as it needed more modern and high-tech machinery. In addition, bottlers also have a total responsibility for the selling and delivery,…

    • 487 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Eth 316 Simulation Week 3
    • 1059 Words
    • 5 Pages

    Eth 316 Simulation Week 3

    The primary stakeholders for this issue are the shareholders, the General Counselor, the Director of IT, the VP of HR, Jamal Moore, and Aaron Webb. Some of the…

    • 1059 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Coca Cola And IRS
    • 268 Words
    • 2 Pages

    Coca Cola And IRS

    2. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concern emanating from the company's board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Cola Wars
    • 272 Words
    • 2 Pages

    Cola Wars

    Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted…

    • 272 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Coca-Cola's Water Neutrality Initiative
    • 619 Words
    • 3 Pages

    Coca-Cola's Water Neutrality Initiative

    Q2. If you applied the strategic radar screens model to this case, which of the eight environments would be most significant, and why?…

    • 619 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    My Thoughts on Ethical Issues in Marketing Warfare
    • 902 Words
    • 4 Pages

    My Thoughts on Ethical Issues in Marketing Warfare

    In the first case study- The cola war, the authors spend pages to state the competition history of the soft drink business, especially the cola business in America. However, I am not going to discuss the strategy change of each company, nor am I going to analyze the ranking change of each company. I find at some point of the development of soft drink companies, they violate the ethical issue in marketing- Market audience. Those companies target on the vulnerable – the children. When the definition of caffeine is brought on the table, only coke that contains caffeine can be called cola, and this is mandated by the Food and Drug Administration. Parents don’t want their children to have caffeine and be stimulated, so at this point the soft drink company Seven-up caught the opportunity and launched the non-caffeine drinks or even the “no artificial color” drinks. However I found this marketing strategy has some ethical issues, even customers don’t straggle with the definition of “no artificial color”, which seems impossible. As we know the ingredient of the coke, or the soft drinks is phosphoric acid, which can dissolve a nail in four…

    • 902 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Coca Cola 10 K Report Analysis
    • 711 Words
    • 3 Pages

    Coca Cola 10 K Report Analysis

    Coca Cola prides itself on being the world’s largest manufacturer, distributor and marketer of non-alcoholic beverages worldwide.[6] Although it usually acts as a distributor, it plans to take a more controlling interest in bottling operations in the future.[7] Coca Cola engages in significant marketing expenditures to keep its brand image strong.[8] Coca Cola discusses its four strategies for success: “driving global beverage leadership, accelerating innovation, leveraging balanced geographic portfolio, leading the Coca Cola system for growth.”[9] Some risks and challenges that Coca Cola has to face is adverse health warnings against the company, maintaining superb water quality for its beverages, staying competitive, and being socially responsible.[10]…

    • 711 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Anthony Case Study
    • 693 Words
    • 3 Pages

    Anthony Case Study

    6. Describe how the steps of the management process may be applied to this situation:…

    • 693 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Coke vs. Pepsi
    • 555 Words
    • 3 Pages

    Coke vs. Pepsi

    Set in December 2000, immediately after the merger announcement between PepsiCo, Inc., and the Quaker Oats Company, this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade, which held an 83% share in the sports-drink market, PepsiCo would further strengthen its already wide lead over Coca-Cola in the noncarbonated drinks segment. Would Coca-Cola’s historically stellar performance in terms of value creation be threatened by the merger?…

    • 555 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Coca Cola's Water Neutrality Initiative
    • 1088 Words
    • 5 Pages

    Coca Cola's Water Neutrality Initiative

    1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water resources could have a profound effect on the world in the near future. The water shortage also had an effect on the rise in food prices, regional conflicts, and disease. This in turn caused concern in another nonmarket group the general public. The general public are on the front lines in these circumstances, especially in third world countries where there is little corporate regulation and law. Because Coca-Cola is a World Wide conglomerate the global leaders and the general public expect the company to lead the way in terms of corporate social responsibility. I feel that in the beginning of this issue that Coca-Cola was primarily interested in facilitating the needs of their market shareholders. However once the global leaders and general public began to take notice they soon began to sway their views in terms of more efficient and effective methods to resolve their water issues to satisfy both the market shareholders and the nonmarket shareholders.…

    • 1088 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Pepsico Analysis
    • 7522 Words
    • 31 Pages

    Pepsico Analysis

    Initiatives With the Earth Institute and H2O Africa To Drive Sustainable Water Practices Efforts To Improve Rural Water in Africa, China, India and Brazil…

    • 7522 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola Ethics Issues
    • 1698 Words
    • 7 Pages

    Coca Cola Ethics Issues

    2.2 Assume you have become the CEO at Coca Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, government s and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?…

    • 1698 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Chapter 11 and 12
    • 421 Words
    • 2 Pages

    Chapter 11 and 12

    3. How would you characterize the strategy Coke is now pursuing? What is the enterprise trying to do? How is this different from the Daft and Goizueta strategy? What are the benefits, potential costs and risks?…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Strategic Management Analysis of Coca Cola Company
    • 4379 Words
    • 18 Pages

    Strategic Management Analysis of Coca Cola Company

    The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 500 brands and operates in more than 200 countries. The Coca-Cola “is a marketing model not just for mega multinationals looking to share best practices from around the world but also a case study for how upstart and mid-size brands, of which Coca-Cola has amassed many, can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”( Zmuda, 2011). It is for that reason; I have decided choosing this topic to write the report for this class. The specific objective of my project will be the study of the strategic management process used for the Coca-Cola Company to face the external factors that affected the company. The possible sources that I am going to use from the school data base are listed in the reference page.…

    • 4379 Words
    • 18 Pages
    Best Essays
    Read More

Related Topics