Coca Cola Ethics Issues
Contents 2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not? 1 2.1.1 Assessing Corporate Reputation 1 2.2 Assume you have become the CEO at Coca Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, government s and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues? 3 2.3. What do you think of Coca Cola’s environmental initiatives? Are they just window dressing or does the company seem to be sincere in its efforts? 5 Appendix 6 Bibliography 7
2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not?
Corporate reputation affects the way in which various stakeholders behave towards an organization, influencing, for example, employee retention, customer satisfaction and customer loyalty. Not surprisingly, CEOs see corporate reputation as a valuable intangible asset. (Institute of Directors, 1999).
Therefore it’s right to say the introduction of CSR has changed the way decision are made as it takes into account how both stakeholders and shareholder s are affected, no longer are the bottom line profits the main focus but instead the impact of the decision to the external world are of major significance.
A difficult question is for each company is how to operationalize this concept within its organisation. The introduction of corporate social responsibility (CSR) has given stakeholders leverage in decision-making, and as
2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not?
Corporate reputation affects the way in which various stakeholders behave towards an organization, influencing, for example, employee retention, customer satisfaction and customer loyalty. Not surprisingly, CEOs see corporate reputation as a valuable intangible asset. (Institute of Directors, 1999).
Therefore it’s right to say the introduction of CSR has changed the way decision are made as it takes into account how both stakeholders and shareholder s are affected, no longer are the bottom line profits the main focus but instead the impact of the decision to the external world are of major significance.
A difficult question is for each company is how to operationalize this concept within its organisation. The introduction of corporate social responsibility (CSR) has given stakeholders leverage in decision-making, and as
Bibliography: Doukakis, I. P., Kapardis, M. K. & Katsioloudes, M., 2005. Corporate social responsibility: the way forward? Maybe. European Business Review, 17(3), pp. 263-279. Fraedrich, J., Ferrell, L. & Ferrell, O., 2011. Ethical Decision Making in Business: A Managerial Approach. 9th ed. s.l.:Cengage Learning. Fülöp, G., Hisrich, R. D. & Krisztina, S., 2000. Business ethics and social responsibility in transition. Journal of Management Development, 19(1), pp. 5-31. Hisrich, R. D., n.d. Business ethics and social responsibility in transition economies. Olaf Fisscher, O. & Nijhof, A., 2005. Implications of business ethics for quality management. The TQM Magazine, 17(2), pp. 150-160. Orme, G. & Ashton, C., 2003. Ethics - a foundation competency. Industrial and Commercial Training, 35(5), pp. 184-190. Upham, B., 2009. Triple Pundit. [Online] Available at: http://www.triplepundit.com/2009/11/coca-cola-rolls-out-plant-based-recyclable-bottles/ [Accessed 08 12 2012].