The Church And Dwight Case Study Summary
The Church & Dwight Corporate Strategy
A case report prepared for
MG 495 Business Policy
Spring I Term
April 10, 2013
THE CHURCH & DWIGHT CORPORATE STRATEGY
I. INTRODUCTION
A. Executive Summary
1. Summary statement of the problem: Church and Dwight is a company that was founded over 160 years ago and found an enormous amount of success. The company made their large impact in the American consumer market with a sodium bicarbonate product. During the Church and Dwight’s massive growth through the years, they have been able to continue to stay profitable by acquiring smaller companies or particular products from other companies. An issue that …show more content…
The supplier power is regulated by control particular agreements with each supplier, in order to keep loyalty. The buyer power must be addressed and contractually bind large purchases order to a certain set cost. Competitive Rivalry is limited due to controlling 75% of the sodium bicarbonate in the United States. The threat of substitution is limited due to there not being any other product similar to baking soda. Last, the threat of new entry is limited once again because of the strong hold onto the production of sodium …show more content…
Administration, especially Human Resources – The Human Resource department is an important department in any large organization. Although Church & Dwight started as a small company with a niche brand (Arm & Hammer), they began to expand exponentially when they started their acquisition spree. “Church & Dwight’s acquisition of Carter-Wallace in 2001 added significant product lines and manufacturing capability. The $739 million purchase, also doubled Church & Dwight’s employee population.” (Wells). As a result of the employee population doubling, Church & Dwight had to put an enormous amount of attention towards their Human Resource department to ensure everything was properly converted and taken care of. Due to the large amount of attention needed in this important department, BCG Growth-Share Matrix can characterize it as a “star”.
6.
A case report prepared for
MG 495 Business Policy
Spring I Term
April 10, 2013
THE CHURCH & DWIGHT CORPORATE STRATEGY
I. INTRODUCTION
A. Executive Summary
1. Summary statement of the problem: Church and Dwight is a company that was founded over 160 years ago and found an enormous amount of success. The company made their large impact in the American consumer market with a sodium bicarbonate product. During the Church and Dwight’s massive growth through the years, they have been able to continue to stay profitable by acquiring smaller companies or particular products from other companies. An issue that …show more content…
The supplier power is regulated by control particular agreements with each supplier, in order to keep loyalty. The buyer power must be addressed and contractually bind large purchases order to a certain set cost. Competitive Rivalry is limited due to controlling 75% of the sodium bicarbonate in the United States. The threat of substitution is limited due to there not being any other product similar to baking soda. Last, the threat of new entry is limited once again because of the strong hold onto the production of sodium …show more content…
Administration, especially Human Resources – The Human Resource department is an important department in any large organization. Although Church & Dwight started as a small company with a niche brand (Arm & Hammer), they began to expand exponentially when they started their acquisition spree. “Church & Dwight’s acquisition of Carter-Wallace in 2001 added significant product lines and manufacturing capability. The $739 million purchase, also doubled Church & Dwight’s employee population.” (Wells). As a result of the employee population doubling, Church & Dwight had to put an enormous amount of attention towards their Human Resource department to ensure everything was properly converted and taken care of. Due to the large amount of attention needed in this important department, BCG Growth-Share Matrix can characterize it as a “star”.
6.