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The Business Writer's Companion

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The Business Writer's Companion
According to The Business Writer's Companion (2014), professional writing must have coherence, conciseness, and unity. To illustrate its claims, The Business Writer's Companion (BWC) defines these concepts and emphasizes aspects of them as summarized in the following list:
1. Coherence: The BWC argues that coherence is the ability to “ {hold} to one point of view, one attitude, one tense; and it is the joining of sentences into a logical pattern ” (Alred, Brusaw, & Oliu, 2014, p. 27). In other words, it is the process of making words, phrases and sentences move smoothly and logically within a paragraph. One of the most common methods of establishing coherence is the use of transitional words ( first, second , then , next and so on). Coherence

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