Teletron Inc
Objectives
The main objective of the case is to outline how Teletron Inc plans to use Information Technology to improve its business processes, increase revenue and enter a new market segment. It highlights how the company sought to implement a new business model with the intent to tap into a new niche market, and change the culture of the organization. The case emphasized the importance of getting top management’s full participation in the decision process and how a Consultative Management style can facilitate management participation. It brings to the fore the importance of using timely and accurate information to make strategic decisions in order to improve competitive advantage and increase market share. Teletron’s founder, chairman and chief executive officer, Timothy Lybrook had a keen for eye for identifying market gaps and knew how vital it is to do a comprehensive analysis before pursuing any business venture. This point was evident in the case; before Teletron began operations, a thorough analysis of several industries was done to ensure that there was a large enough market to make the business profitable. After some years in operations, when the decision was made to change the business model a task force was created to investigate the market to identify the opportunities and threats that existed in the market. This highlighted the importance of research in major business decisions and how the vision of an organization directs the strategies and Information Technology infrastructure that needs to be implemented to achieve organizational goals. The role that the culture of any organization plays in its growth and development was manifested in the case, as Mr. Lybrook did not believe that the company could meet its growth objectives with its current culture and took drastic measures (replacing his top managers) to change it.
Case Settings
Case Background
Teletron Inc. is a telecommunications expense management firm that was incorporated in 1990 to
The main objective of the case is to outline how Teletron Inc plans to use Information Technology to improve its business processes, increase revenue and enter a new market segment. It highlights how the company sought to implement a new business model with the intent to tap into a new niche market, and change the culture of the organization. The case emphasized the importance of getting top management’s full participation in the decision process and how a Consultative Management style can facilitate management participation. It brings to the fore the importance of using timely and accurate information to make strategic decisions in order to improve competitive advantage and increase market share. Teletron’s founder, chairman and chief executive officer, Timothy Lybrook had a keen for eye for identifying market gaps and knew how vital it is to do a comprehensive analysis before pursuing any business venture. This point was evident in the case; before Teletron began operations, a thorough analysis of several industries was done to ensure that there was a large enough market to make the business profitable. After some years in operations, when the decision was made to change the business model a task force was created to investigate the market to identify the opportunities and threats that existed in the market. This highlighted the importance of research in major business decisions and how the vision of an organization directs the strategies and Information Technology infrastructure that needs to be implemented to achieve organizational goals. The role that the culture of any organization plays in its growth and development was manifested in the case, as Mr. Lybrook did not believe that the company could meet its growth objectives with its current culture and took drastic measures (replacing his top managers) to change it.
Case Settings
Case Background
Teletron Inc. is a telecommunications expense management firm that was incorporated in 1990 to