Technology and Social Networking Sites
COMPARITIVE ANALYSIS OF SOCIAL NETWORKING SITES
Submitted in the partial fulfillment of the requirement of
Degree of Master of Business Administration
from
Guru Gobind Singh Indraprastha University, Delhi
(2009-2011)
Research Supervisor: Submitted By: Name : Mrs Pratibha Jha Name: Kirti Singh Designation: Asstt. Professor Batch: MBA (2009 – 11)
ARMY INSTITUTE OF MANAGEMENT AND TECHNOLOGY
GREATER NOIDA-201306
ACKNOWLEDGEMENT
I sincerely acknowledge the guidance, counseling, assistance and close co-operation provided by Mrs Pratibha Jha, Faculty, IT Dept., AIMT Greater Noida and all my friends and peers who helped in the conceptualisation, preparation and the successful completion of this report.
I also acknowledge the valuable information gleaned from the various research papers and the internet.
ABSTRACT
When most people hear the term social network, they automatically think of online social network. That is because online social networks, also known as social networking sites have exploded recently in popularity. Sites like Facebook, Orkut, Myspace and LinkedIn account for seven of top twenty most visited websites in the world. For many users especially the fully wired net generation online social networks are not only a way to keep in touch but a way of life. In addition to the socializing, it can be used as tool for education, business, learning etc. Like every other form of technology, it also has its own drawbacks. The drawbacks range from simple waste of time, negative effect on children and teens to privacy theft, cyber stalking, hacking, misuse of database, identity theft, illegal activities and some forms of terrorism as well. Presently there are over 300 networking sites in existence. Thus, each competitor tries to be one up using latest technologies, attractive features etc.
This paper consists of the detailed findings which were obtained by conducting a study on secondary data on the SNS and their
Submitted in the partial fulfillment of the requirement of
Degree of Master of Business Administration
from
Guru Gobind Singh Indraprastha University, Delhi
(2009-2011)
Research Supervisor: Submitted By: Name : Mrs Pratibha Jha Name: Kirti Singh Designation: Asstt. Professor Batch: MBA (2009 – 11)
ARMY INSTITUTE OF MANAGEMENT AND TECHNOLOGY
GREATER NOIDA-201306
ACKNOWLEDGEMENT
I sincerely acknowledge the guidance, counseling, assistance and close co-operation provided by Mrs Pratibha Jha, Faculty, IT Dept., AIMT Greater Noida and all my friends and peers who helped in the conceptualisation, preparation and the successful completion of this report.
I also acknowledge the valuable information gleaned from the various research papers and the internet.
ABSTRACT
When most people hear the term social network, they automatically think of online social network. That is because online social networks, also known as social networking sites have exploded recently in popularity. Sites like Facebook, Orkut, Myspace and LinkedIn account for seven of top twenty most visited websites in the world. For many users especially the fully wired net generation online social networks are not only a way to keep in touch but a way of life. In addition to the socializing, it can be used as tool for education, business, learning etc. Like every other form of technology, it also has its own drawbacks. The drawbacks range from simple waste of time, negative effect on children and teens to privacy theft, cyber stalking, hacking, misuse of database, identity theft, illegal activities and some forms of terrorism as well. Presently there are over 300 networking sites in existence. Thus, each competitor tries to be one up using latest technologies, attractive features etc.
This paper consists of the detailed findings which were obtained by conducting a study on secondary data on the SNS and their