Task 1 Paper for E-Business
Construction Companies in an Online Environment
Western Governors University
Construction Companies in an Online Environment For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to design their web site, while other much smaller companies have to design their online presence by what their budget will allow. Darrell Julian Construction out of Albuquerque, NM is a company that has a web site that could benefit from developing a different online strategy directed toward their target audience in the commercial and residential construction field. It used to be that one would go to the yellow pages to find a contractor or rely on word of mouth to find a company for a construction project. According to the web site for Darrell Julian Construction (Darrell Julian Construction, Inc., 2007), the company was established in 1975, long before online marketing would have been a thought for Mr. Julian and his company. As the company grew and the industry began to have greater online prescience, Darrell Julian construction needed to take its service to the internet to increase their marketability and stay competitive with the other constructions companies in their target market. By doing this Darrell Julian’s company identified with what Swiply’s web site states that “the internet gives you a virtually unlimited platform on which you can distinguish yourself as an industry expert.” (Swipely, 2011) In 2007 the web
Western Governors University
Construction Companies in an Online Environment For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to design their web site, while other much smaller companies have to design their online presence by what their budget will allow. Darrell Julian Construction out of Albuquerque, NM is a company that has a web site that could benefit from developing a different online strategy directed toward their target audience in the commercial and residential construction field. It used to be that one would go to the yellow pages to find a contractor or rely on word of mouth to find a company for a construction project. According to the web site for Darrell Julian Construction (Darrell Julian Construction, Inc., 2007), the company was established in 1975, long before online marketing would have been a thought for Mr. Julian and his company. As the company grew and the industry began to have greater online prescience, Darrell Julian construction needed to take its service to the internet to increase their marketability and stay competitive with the other constructions companies in their target market. By doing this Darrell Julian’s company identified with what Swiply’s web site states that “the internet gives you a virtually unlimited platform on which you can distinguish yourself as an industry expert.” (Swipely, 2011) In 2007 the web
References: Darrell Julian Construction, Inc. (2007). Retrieved from http://www.darrelljulianconstruction .com/ Lake, L. (n.d.). Top Internet Marketing Strategies for the Small Business. Retrieved from http://marketing.about.com/od/strategytutorials/a/Top-Internet-Marketing-Strategies- For-The-Small-Business.htm Stokes, R. (n.d.). eMarketing: The essential Guide to Online Marketing, v.1.0. Chapter 6: Search Engine Optimization. Retrieved from http://catalog.flatworldknowledge.com/ Bookhub/reader/19?e=fwk-105454-ch18#fwk-105454-ch06 Dawar, N. (2013). Harvard Business Review: When Marketing Is Strategy. Retrieved from http://hbr.org/2013/12/when-marketing-is-strategy/ar/1