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Swot & Pestle Analysis

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Swot & Pestle Analysis
Netflix Inc

A business analysis of the organization’s Internal and External Factors with an emphasis on Demographics

Table Of Contents

Introduction………………………………………………………………………. 3

I. Industry and Company presentation 1­Industry Summary……………………………………………………………….. 4 2­Company Summary………………………………………………………………. 6 2.1 Mission Statement……………………………………………………… 6 2.2 Company Profile………………………………………………………... 6 2.3 Location & Staff…………………………………………………………...7 II. Internal Factors Presentation and Analysis (SWOT)1… 7 1. Strengths……………………………………………………………………………...7 2. Weaknesses…………………………………………………………………………. 9 3. Opportunities………………………………………………………………………10 4. Threats……………………………………………………………….11 III­ External Factors Presentation and Analysis (PEST)2…12 1­ Political Factors……………………………………………………………………12 2­ Economical Factors………………………………………………………………13 3- Socio­Cultural Factors…………………………………………………………..13 4­Technological Factors………………………………………………………….. 14 IV­ The Demographic Factors’ Presentation and Analysis...15­20 1 A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization 2 PEST Analysis is a simple, useful and widely‐used tool that helps you understand the "big picture" of your Political, Economic, Socio‐Cultural and Technological environment 2

Introduction Businesses successes or failures are connected to how well they manage their internal situations as well as how they study the external environment and make it work for them. I have chosen an American entertainment company “Netflix” as the

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