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Swot Analysis Sports Direct

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Swot Analysis Sports Direct
Sports Direct is the UK’s leading sports retailer by revenue and operating profit, and the owner of a significant number of internationally recognised sports and leisure brands.

Our FY15 sales were £2.8bn, with an underlying EBITDA of £383m. Our FY16 H1 sales were £1.4bn, with an underlying EBITDA of £218.5m.

We operate approximately 455 sports stores in the UK. We have a large portfolio of globally recognised sports, fashion and lifestyle brands, including Dunlop, Slazenger, Everlast, Lonsdale, Karrimor, Kangol, No Fear and
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