Usa Today Swot Analysis
USA Today launched in September of 1982 and was considered poor journalism and quickly acquired the nickname “McPaper” (MCartney, 1997). The paper was arranged in colorful four segment outlines that could be easily accessed and read. Even though they received much criticism early on, the paper found its readers and gained momentum especially to the casual reader. USA Today was ahead of it’s time in 1982 and unknowingly deviated from the normal newspaper prior to the onset of the internet age. In doing this, they were already ahead of the game when the internet was introduced. We are now a community of readers that want instant, easily accessible information, written in a manner that summarizes the information, with a layout like the