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Swot Analysis Paper
CHILDHOOD OBESITY: HOW BIG CAN IT GET

Table of Contents
INTRODUCTION…………………………………………………………………….p. 3
CURRENT ASSESSMENT...................................................................................p. 4
STRUCTURE AND CURRENT STATE OF THE SYSTEM………………………………....p. 5
INFLUENTIAL EVENTS AND CONTROVERSIES………………………………………..
EXPERT OPINIONS…………………………………………………..
TRENDS……………………………………………………………………..
STAKEHOLDERS…………………………………………………..
EFFECT ON BUSINESS…………………………………………………..

FORESIGHT FORECASTING........................................................................p. 12
VARIABLES AND SOURCES OF DATA…………………………………………………
BASELINE FORECAST Dependent Variable: Childhood Obesity……………………………… Independent Variable: Food
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This is done by determining the structure of the system, analyzing events which have influenced the topic, consulting experts in the sector for information, thinking about trends which will drive future changes, addressing the influence of stakeholders, discussing controversies, and finally explaining how business will be affected.
Second, this report takes a look at a few of the many variables which will work to shape this trend in the next 20 years; specifically, food technology, the food production process, government regulations, and business cooperation. After defining these variables, quantitative data describing historical trends for each variable is displayed, explained, analyzed, and used to make projections past the present and up until the year 2030.
The third section of this report describes potential future scenarios and the business implications of each. From there, the common denominators from each scenario are compiled to make a singular business strategy.
CURRENT
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In order for food technology to advance the government needs to fund research and development centers. The government can also set regulations and taxes on unhealthy food options that cause obesity. The government is an uncertainty because they have already begun regulating food options and what goes into food, but obesity is still increasing even with these changes. The government needs to find a new approach to childhood obesity in order to be effective in the future.
Businesses need to cooperate and sell these new food options that could arise from food technology or else Americans will not get the benefits. It is uncertain if fast food restaurants, grocery store, etc. will adopt these new food products because it will change the current food system America has in place.
Above all American consumers must embrace and accept new government regulations, advancements in food technology, and changes to the food industry in order for these variables to aid in the prevention of childhood obesity. It is hard to determine which direction the variables will go, but laying out different scenarios help map possible

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